Wednesday, August 31, 2011

Happy Hump Day!


Caruso's *DANA POINT* Closed Sales Report ~ July



Is the market is improving or at least stabilizing!? We provide the latest market updates regularly, as well as personal consultation of market direction…

The Dana Point Closed Sales Report for JULY:

The Dana Point Closed Sales Report for Homes Sold in the 0-$500,000 Range:

2011 12 listings closed escrow
2010 14 listings closed escrow

The Dana Point Closed Sales Report for Homes Sold in the $500,000-$1,000,000 Range:

2011 25 listings closed escrow

2010 18 listings closed escrow

The Dana Point Closed Sales Report for Homes Sold in the $1,000,000+Range:

2011 9 listings closed escrow

2010 5 listings closed escrow

*Does a sales report tell the whole story about market environment, consumer sentiment and the value of your home? Is it time to sell? Is it time to add a property to your investment portfolio? Is the market changing, and in which direction?



And thank you for making me Your Orange County Real Estate Connection.

www.MichaelCarusoRealEstate.com

Best regards,

Michael Caruso, Broker ABR ABRM CLHMS CRB CRS GREEN GRI

Past President, Orange County Association of Realtors (949) 753-7900







Tuesday, August 30, 2011

Keep Our Water Clean with Caruso!




Home and garden pesticides and fertilizers are contaminating California creeks, rivers, and oceans. Garden chemicals cause pollution when people dump them down drains or when they are washed into gutters, drains and creeks by rain, garden watering, or hosing down sidewalks. Here's what YOU can do to help.



1.) Avoid Using Pesticides. Be sure you have identified a specific pest problem before applying any pesticide. If treatment is necessary, use non-chemical methods or least toxic pesticides where ever possible.



2.) Keep Fertilizer and Pesticides off of Hard Surfaces. For example like sidewalks or driveways. Sweep any material that accidentally gets on hard surfaces back onto lawns.



3.) Don’t Over Use Fertilizer. More is not better. Actively growing turf, flowering shrubs, some annuals and fruit trees require regular fertilization but ornamental trees do not. Use slow-release fertilizers and be sure to measure and apply them according to label directions.



4.) Avoid Using Pyrethroid Insecticides. This controls the ants. Manage ants by reducing food sources, excluding them from homes and using baits in containers.



5.) Use a mulching mower. Using this mower recycles your lawn clippings and reduces your lawn’s requirement for fertilizer.



6.) Dispose of Garden Chemicals Properly. Never sweep, hose off, or pour leftover pesticides or fertilizers into drains or gutters. Dispose of unused products at your local hazardous waste site.



7.) Manage your Watering System. Do this so water does no run off your landscape onto hard surfaces and into gutters.



8.) Reduce Runoff. Reduce by using mulches in beds and permeable materials for walkways and driveways. Aerate and add organic matter such as compost o heavy or compacted soils. Install terraces or other features on slopes to keep water on site.



9.) Install Equipment. For example drip irrigation, soaker hoses, “smart” irrigation controllers, and rotor heads that improve watering efficiently and distribution.



10.) Choose Water Efficient Plants & Garden Designs. Be creative about reducing your landscape’s need for water.



And thank you for making me Your Orange County Real Estate Connection.

www.MichaelCarusoRealEstate.com

Best regards,

Michael Caruso, Broker ABR ABRM CLHMS CRB CRS GREEN GRI

Past President, Orange County Association of Realtors (949) 753-7900







Saturday, August 27, 2011

"Carubook"




Social media. It's everywhere. Sometimes I feel it's taking over the world. It’s no secret that in order to gain a competitive edge in Real Estate, or to simply keep up with the rest of the pack, agents must utilize social media. For realtors, Facebook in particular is arguably the best social media platform to use as a resource for self-branding, marketing all aspects of the business, gaining clientele and encouraging an increased referral rate. Like savvy prospective owners researching ways to capitalize on the current housing market, realtors must take that same approach with Facebook. Creating a Facebook landing tab for your Page, having consistent Page activity and networking with clients via the social network are all well-known and yes, very effective Facebook tips– but they only scratch the surface. Being good with social media is one thing, but learning to be savvy, smart and differentiated is another. I’ve put together some tips I have learned through my adventures with Facebook that I hope can help you stand out from the pack! Here's how I turned Facebook into the "Carubook"...



1. Have good photos and detailed captions: People love good visuals, this cannot be stressed enough. If the photos posted on a realtor’s Facebook Page are not appealing, the house they’re selling won’t be, either. What’s more, instead of simply posting photos of a home, use the caption portion of a photo to sell the home. Is the home great for a family looking for a place near an elementary school? Are the carpets new? Do delicious apples fall from the backyard tree? The more information and specific details about a home the realtor can provide a prospective buyer without any interaction, the better. This will save a real estate agent time, effort and energy as the number of genuinely interested buyers will increase and those searching for specific home qualities can be weeded out if the home descriptions given do not meet their expectations or needs.



2. Brand your homes and recognize target client: Take advantage of the About Me portion of your Facebook Page. Rather than keeping it bare bones, realtors need to use the section to be honest, describe their niche homes and what homes are most appealing to them to sell. Although, this should be written in the least limiting style of language of course. Is working with families to help them find the perfect family home appealing? Are homes that need a little love charming? Are modest to luxury condos and apartments an area of expertise? If a potential buyer reads that your style of home matches or is similar to theirs that they’re looking for, the selling pitch becomes that much easier on an agent. Moreover, it’s difficult to sell and appeal to a broad audience in a largely varied market. Therefore, the most effective approach to any marketing strategy is to find a target. Thus, the language and the content of a realtor’s Facebook Page can help to define those targets.



3. Be less Obvious:Right off the bat, if a realtor’s Facebook Page’s profile picture doesn’t give it away that they’re in the business of selling homes, then the frequent open listings as status updates will. Instead, after that initial stereotypical first impression on, at least differentiate the content of the Facebook Page. Meaning: on Facebook most real estate agents follow the same rules and they are a dead giveaway just by merely looking at their profile picture. So rather than look like the rest of them– and if the aim is to bring something new to the table in a very standard-thumbed and mainstream industry– stray from being the same. As an agent, just posting what you’re selling is not what social media is about. Instead, show passion, be creative, have a little humor, create conversations, ask questions, be helpful and stand out.



4. Share good news about the economy: The poor economy is making it more difficult to sell homes. However, despite the rough times, when there is a sprout of good news or hope on the horizon, share it!!!! As a realtor, posting good news about the economy on Facebook does two things: it inspires the faith and encourages folks to rethink or reconsider making a big purchase. Also, overall spreading positively is a good thing to do as people tend to gravitate towards positive people.



5. Be apart of the community: Sharing knowledge and relevant events about the community will help a real estate agent to develop deeper and more reliable connections with community members. Through being aware of the community’s surroundings and being tuned-in to what people are interested in, it’s another tactic for capturing the attention of prospective buyers and more importantly, it’s a way of becoming noticed as a community resource and well-rounded agent. For example: “The new organic market off of Golden Lantern has just opened– I have 2 homes nearby- each only 2 miles away! Convenient places to live if you love an organic market! Check out my gallery for pictures if you’re interested” This example post is an easy, enthusiastic and non-pushy way of advertising the sale, redirecting followers to more housing information and sharing some community news.



6. Integrate Facebook into everyday business:Nearly all real estate agents have a business card, and some even have ad placements in the yellow pages or online. For all self-promotional efforts that a realtor engages in, it is important to always include Facebook information. If using Facebook as a valid source is the goal, prospective clients should always be directed to the agent’s Facebook Page. There, ask clients to post a Review on the Page, follow up or ask questions. The more emphasis a realtor puts on their Page as being a contact and informational resource, the more integrated and second-nature that Facebook will become to the agent’s business.



And thank you for making me Your Orange County Real Estate Connection.

www.MichaelCarusoRealEstate.com

Best regards,

Michael Caruso, Broker ABR ABRM CLHMS CRB CRS GREEN GRI

Past President, Orange County Association of Realtors (949) 753-7900







Friday, August 26, 2011

~ Caruso's OC Happenings ~




NORTH COUNTY





ANAHEIM
Tomorrow August 27th from 12:00-6:00pm is the annual OC Foodie Fest! OC Foodie Fest was the first and biggest gourmet food truck festival in Orange County. The event launched on August 28, 2010, at the Honda Center of Anaheim. With over 8,500 foodies in attendance, the sold-out event showcased 49 gourmet food trucks, six local bands, dance crews, ‘indie’ vendors, art and charities. This year the event has moved across the street to Angels Stadium and with an expanded food line up of 150 vendors, entertainment, competitions, kids entertainment area, car show and beer garden! General adult admission is only $12.

BREA

Nothing to report



BUENA PARK
Mark your calendars for Silverado Days (William Peak Park
7225 El Dorado Drive) this October 14-16. This event is held each October. This community festival includes games, crafts, contests, rides, food and fun for the whole family. Featured contests include World Amateur Arm Wrestling Championship, Custom Car Show, a pie-eating contest, hog calling, baby contest, dog show, petting zoo, chili cook-off and much more!!
CYPRESS

Nothing to report

FULLERTON
Coming up Saturday, October 29, 2011 is the annual Memory Walk (Cal State Fullerton).The Memory Walk is part of a national movement to help those battling Alzheimer's and related memory loss disorders. As one of the largest Memory Walks in the country, it features a 2-mile walk, Kidz Zone, Doggie Dugout, Remembrance Garden, Food Vendors, Festival Area with over 50 exhibitors, live entertainment and more! For details, contact Shannon Kincaid at (949) 757-3708.

GARDEN GROVE

Nothing to report.

LA HABRA

Sunday, October 23, 2011 from 9 – 4 is the Wings, Wheels and Rotors Expo (Joint Forces Training Base).A great mix of civilian and military helicopters and aircraft, plus a custom car show featuring classics, muscle cars and more than 300 varieties plus a vendor fair with more than 100 exhibitors selling food and car or aircraft related items. This family event also has games, a kid’s corner and live entertainment.

LA PALMA
Nothing to report

PLACENTIA

Saturday, October 15, 2011 is the annual The Heritage Festival and Parade (Tri-City Park, 2301 N. Kraemer Blvd.). Since 1965, this celebration of the city's heritage includes a parade and fair booths. The festivities begin with the Chamber of Commerce pancake breakfast at 6:30 a.m. followed by the parade and band review at 9:30 a.m. The festival begins at 10:00 a.m. and will feature many exciting activities for the entire family including the annual car show, a crafts fair, food booths, kid’s games and more. For more information you can call (714) 524-8535.

STANTON
Nothing to report
WESTMINSTER

Nothing to report

YORBA LINDA

September 17 - 18, 2011 is the Dozynki Harvest Festival. This event is celebrating Polish culture with food, music dancing and exhibits. The event will be held at the Pope John Paul II Polish Center. For more information you can call 714-996-8161.

CENTRAL COUNTY

COSTA MESA

Saturday Sept. 24, 2011 will be the “Cruisin' for a Cure Car Show” located at the OC Fair & Expo Center. This event is the world's largest one day car show dedicated to helping find a cure for Prostate Cancer.

FOUNTAIN VALLEY

Nothing to report

HUNTINGTON BEACH

Coming up Saturday September 17, 2011 between 9:00am – 12:00pm is the Annual Southern California Brain Tumor Walk. The Southern California Brain Tumor Walk is an inspirational, all-ages fundraising walk and community day to support the brain tumor cause. Form a team of family, friends and co-workers and help make a difference in the fight against brain tumors! There is an optional 5K walk (wheelchair & stroller accessible) with food, music, prizes and more.

IRVINE

Coming up September 10 is the Orange County Beer Festival - Irvine
September 10, 2011. Join us for our Annual Brew Ha Ha Beer Festival. We will have it all… Custom Craft and Import Beers from some of the best breweries around, awesome food, live entertainment, beer seminars, all at the best location in Orange County. This is one beer fest where you won’t feel like you are choosing from the same brands you can get in your grocery store. For more information you can visit www.OCBrewHaHa.com or email Info@OCBrewHaHa.com or call 949-363-1774.

LOS ALAMITOS

Nothing to report

NEWPORT BEACH

Monday, August 29, 2011 from 5:30 - 7:30 pm is the Spa Gregorie’s Women are Wonderful Expo (200 Newport Center Dr., Ste. 100).Women are Wonderful: In Full Bloom, is a women's expo offering exhibits, participatory demonstrations, presentations and spa'licious gifts--all while giving back to deserving charitable causes. Over 50 vendors will be participating including experts in the Spa and Wellness industry (such as beauty maven experts Clarisonic & Epicuren), local boutiques, fitness studios, wellness services, fashion and more. For ladies looking to "cash in" on their experience, bring your “outdated fine jewelry, charms, gold & precious metals” to the Hidden Treasures booth, and take home $$$ in exchange right on the spot. For more information you can call 949-644-6672.

ORANGE

Mark your calendars for the International Street Fair coming up September 2-4! The event includes International foods, crafts, folk dancing and music. There will be many different ethnic foods and costume. The Street Fair has become known for the variety of food reflecting cuisine from around the world. They provide food, drinks, entertainment and crafts to the visitors. The Street Fair is located in a four-square block area radiating out from the center of the Orange Plaza, which is the intersection of Chapman and Glassell.

SANTA ANA

NOW through September 11th the Discovery Science Center Presents: WaterWorks: Soak Up the Science! It’s H20 from A2Z at WaterWorks: Soak up the Science this summer at Discovery Science Center. Immerse yourself in stimulating, hands-on learning experiences that will quench your thirst for the playful, powerful and precious world of water. Explore how water gets physical by creating a perfect rainbow, capturing a raindrop and examining snowflakes. Dive into the “Water Quiz” to test your knowledge of water and learn about water quality and management and the stresses that are being put on this natural resource. For more information you can call 714-542-2823.

SEAL BEACH
Nothing to report

TUSTIN
Coming up September 30th, October 1st and 2nd 2011 is Tiller Days at Columbus Tustin Park. Tustin Tiller Days has been a regular event in Tustin since 1957. The event provides an opportunity for Tustin to celebrate Orange County's agricultural heritage. The event also features a Parade (on Saturday at 10 am), carnival, rides, food and entertainment. For more information you can call 714-573-3326.

VILLA PARK
Nothing to report

South County

ALISO VIEJO

Nothing to report

DANA POINT
Coming up September 9 - 11, 2011 is the annual Tall Ships Festival (Dana Point Harbor / Ocean Institute).The festival features a spectacular array of family-fun activities including live music, art shows and a variety of tasty food. Interactive living-history encampments including blacksmiths, scrimshaw artists, and the infamous Port Royal Privateers are sure to entertain and amaze guests of all ages and are not to be missed. Additionally, you can explore the historic tallships and listen to the crew share tails of adventure and life at sea. For more information you can call 949-496-2274.

LADERA RANCH

Nothing to report

LAGUNA BEACH

This is the LAST weekend to attend the 45th Annual Art-A-Fair (777 Laguna Canyon Road). Art-A-Fair is one of So Cal's most popular art festivals! The juried art of our 125 international, national and local artists promises to inspire & bring forth passion. Walk among the artists as they create their fine art and master craft pieces and learn what inspired them. Also, take advantage of art workshops taught by AAF artists – just $25 for two hours or $40 for four hours! For more information you can call (949) 494-4514.

LAGUNA NIGUEL

This Saturday, August 27 from 8-10pm Laguna Niguel will be showcasing Casablanca for movie in the park! Bring your lawn chairs and come relax for a FREE showing of the classic movie. Seating is on a grassy hill. No pets, smoking or alcohol are allowed at the event. If it rains, the even will be cancelled. Childcare is available on site. For more information you can call 949-425-5100.

LAKE FOREST

Nothing to report

MISSION VIEJO



ANIMAL LOVERS PLEASE READ!!! The Mission Viejo Animal Services Center and nonprofit group, Dedicated Animal Welfare Group is offering a weeklong promotion on adult cats that ends Tuesday, August 30th, 2011.

DAWG will pay $100 in adoption fees on any adult cat that has been at the facility for more than 60 days. People who adopt adult cats still must pay the $50 fee that covers vaccinations, microchip and flea control. The animal services center also will waive the $100 of the adoption fee for all other adult cats in the facility. The shelter is now accepting applications and has many felines to choose from in various colors, sizes and personalities that are waiting to be placed in permanent, loving homes. If you would like to see these or any of the center's available animals, stop by the facility at 28095 Hillcrest during operating hours or visit the Adopt a Pet section of our website. For more information you can visit http://cityofmissionviejo.org/animalservices/.

RANCHO SANTA MARGARITA

Nothing to report

SAN CLEMENTE

MEOWW! CALLING ALL CAT LOVERS!!!! For $9 your home can come alive with the quick-footed antics of a happy cat. The nonprofit Pet Project Foundation is helping to discount cat adoption fees in August at the San Clemente-Dana Point Animal Shelter. Adoption fees will be $9 per feline, and PPF also will give away a wide range of free pet supplies to individuals and families adopting a cat or kitten. The price for cats is typically $100. With kitten season in full swing, shelter staff and PPF volunteers worry about the stress of the many homeless cats awaiting adoption at the shelter. Cats under stress typically develop respiratory illnesses. PPF will provide a full "kitty starter kit" to families who adopt a cat during the promotion, including supplies such as a litter box and food bowls. For additional information on PPF or the San Clemente-Dana Point Animal Shelter, visit petprojectfoundation.org or contact Becker at 949-240-0243 or pawlajb@cox.net. Save a life, I promise it will bring a joy to your life you never even knew you could experience.

SAN JUAN CAPISTRANO
This weekend, August 27-28, 2011 is the annual Rancho Mission Viejo Rodeo!
This Annual Rancho Mission Viejo Rodeo is good ol' entertainment for the entire family, not to mention the richest 2-day rodeo in the nation. Proclaimed as the richest 2-day rodeo in the nation, this year's Rodeo features saddle bronc, bareback, steer wrestling, calf roping, tie down roping and bull riding. You won't want to miss this year's excitement.









*As seen in orangecounty.net & ocregister.com



And thank you for making me Your Orange County Real Estate Connection.

www.MichaelCarusoRealEstate.com

Best regards,

Michael Caruso, Broker ABR ABRM CLHMS CRB CRS GREEN GRI

Past President, Orange County Association of Realtors (949) 753-7900







Thursday, August 25, 2011

Caruso's Buyer Questionnaire



Owning your very own home can be great, when you’re ready. Truth be told, not everyone can or should own a home – even with the many benefits of homeownership. I have put together a short list of questions that can help you, as a buyer, sort out whether owning makes sense for your personal situation.



1.) Do you want to own a home?



2.) Can you find a home to buy that you like?



3.) Can you find a home to buy that’s located where you want to live?



4.) Can you find a home that you can afford to buy – and own?



5.) Can you qualify for a mortgage or pay cash to purchase a home?



6.) Does the cost of owning a home compared with renting make sense to you?



7.) Is you job or other source of income secure?



8.) Do you have a financial cushion in case you suffer a serious or prolonged loss of income?



9.) Do you expect to remain in the same community for at least several years?



10.) Do you expect to live in the same home for at least several years?



If you answered yes to these questions, you’re a good candidate to own a home, now call Michael Caruso and let’s get you that home!



And thank you for making me Your Orange County Real Estate Connection.

www.MichaelCarusoRealEstate.com

Best regards,

Michael Caruso, Broker ABR ABRM CLHMS CRB CRS GREEN GRI

Past President, Orange County Association of Realtors (949) 753-7900







Wednesday, August 24, 2011

Caruso's *SAN CLEMENTE* Closed Sales Report ~ July



Is the market is improving or at least stabilizing!? We provide the latest market updates regularly, as well as personal consultation of market direction…

The San Clemente Closed Sales Report for JULY:

The San Clemente Closed Sales Report for Homes Sold in the 0-$500,000 Range:

2011 22 listings closed escrow
2010 21listings closed escrow

The San Clemente Closed Sales Report for Homes Sold in the $500,000-$1,000,000 Range:

2011 42 listings closed escrow

2010 40 listings closed escrow

The San Clemente Closed Sales Report for Homes Sold in the $1,000,000+Range:

2011 10 listings closed escrow

2010 13listings closed escrow

*Does a sales report tell the whole story about market environment, consumer sentiment and the value of your home? Is it time to sell? Is it time to add a property to your investment portfolio? Is the market changing, and in which direction?



And thank you for making me Your Orange County Real Estate Connection.

www.MichaelCarusoRealEstate.com

Best regards,

Michael Caruso, Broker ABR ABRM CLHMS CRB CRS GREEN GRI

Past President, Orange County Association of Realtors (949) 753-7900







Tuesday, August 23, 2011

Got Aggressive Pipes?



Got destructive pipes? Aggressive pipe problems demand real solutions! Corrosion occurs in a short span of time inside copper pipes. It causes numerous problems including annoying green stains and costly leaks. If you chose to undress these symptoms could lead to serious pipe failure. If your pope system is experiencing corrosion problems here’s the great news; a proven technology has made pipe replacement virtually obsolete. Introducing The CuraFlo, an epoxy pipe lining process which resolves leaks and other problems associated with corrosion by removing all signs of corrosion inside the pipe and lining the pipe with a strong and long lasting epoxy.



With CuraFlo epoxy pipe lining you can forget about the disruption of opening up the walls and ceilings housing the copper pipe. Instead, a CuraFlo installation will thoroughly clean your entire copper pipe system before installing an inert super strong and durable epoxy lining. The CuraFlo process does not require the disruption of cutting your walls and ceiling to remove and replace defective pipes. It’s like getting a new pipe system inside your old pipe system.



The CuraFlo system is great cost effective solution compared to pipe replacement, not to mention it only requires a fraction of time to complete. In addition, a CuraFlo epoxy pipe lining application has a life expectancy of 50 to 75 years compared to an unlined copper pipe installation with a 10 to 15 year life expectancy. With the CuraFlo system you will receive all the great benefits of a modern solution to your pipe problems in one package.



For more information you can visit www.curaflo.com or call NOW for your free home estimate at 888.260.1733 or Orange County Line 949-493-2426.







And thank you for making me Your Orange County Real Estate Connection.

www.MichaelCarusoRealEstate.com

Best regards,

Michael Caruso, Broker ABR ABRM CLHMS CRB CRS GREEN GRI

Past President, Orange County Association of Realtors (949) 753-7900







Saturday, August 20, 2011

Caruso's iPhone Update!



Zillow recently released an iPhone app that helps buyers out looking at homes figure out if they can afford a mortgage on the property they are viewing. The Zillow Mortgage Marketplace app includes calculators that help buyers determine whether a home is affordable or how much the monthly mortgage is. The app also boasts a calculator to help existing homeowners who want to know whether it makes sense to refinance. It estimates how much money you save if you refinance. It even includes breakeven point and savings over the life of the loan. You will be able to determine the home price you can afford and money left over after your mortgage payment. You’ll be able to see your monthly mortgage payment and how it breaks downs into principal, interest, taxes and insurance. All mortgage calculators include interactive sliders, cool, data-generated charts, advanced fields and field pre-filled with latest rates and estimates. And the app is FREE!



And thank you for making me Your Orange County Real Estate Connection.

www.MichaelCarusoRealEstate.com

Best regards,

Michael Caruso, Broker ABR ABRM CLHMS CRB CRS GREEN GRI

Past President, Orange County Association of Realtors (949) 753-7900







Friday, August 19, 2011

Caruso's *IRVINE* Closed Sales Report ~ July

Is the market is improving or at least stabilizing!? We provide the latest market updates regularly, as well as personal consultation of market direction…



The Irvine Closed Sales Report for JULY:

The Irvine Closed Sales Report for Homes Sold in the 0-$500,000 Range:

2011 66 listings closed escrow
2010 70 listings closed escrow

The Irvine Closed Sales Report for Homes Sold in the $500,000-$1,000,000 Range:

2011 85 listings closed escrow

2010 88 listings closed escrow

The Irvine Closed Sales Report for Homes Sold in the $1,000,000+Range:

2011 15 listings closed escrow
2010 14 listings closed escrow

*Does a sales report tell the whole story about market environment, consumer sentiment and the value of your home? Is it time to sell? Is it time to add a property to your investment portfolio? Is the market changing, and in which direction?



And thank you for making me Your Orange County Real Estate Connection.

www.MichaelCarusoRealEstate.com

Best regards,

Michael Caruso, Broker ABR ABRM CLHMS CRB CRS GREEN GRI

Past President, Orange County Association of Realtors (949) 753-7900







Thursday, August 18, 2011

Caruso's Real Estate Alert!



Alert! Alert! As you already know, Realtors spend a lot of time on the road. With all the mileage we rack up, it should be interesting to note that the IRS recently announced an increase in the optional standard mileage rates for the final six months of 2011, in recognition of the recent gas price increase. Taxpayers may use optional standard rates to calculate the deductible costs of operating an automobile for business and other purposes. The rate will increase to 55.5 cents a mile for all business miles driven from July 1st through December 31st – an increase of 4.5 cents from the 51 cent rate in effect for the first six months of 2011.



And thank you for making me Your Orange County Real Estate Connection.

www.MichaelCarusoRealEstate.com

Best regards,

Michael Caruso, Broker ABR ABRM CLHMS CRB CRS GREEN GRI

Past President, Orange County Association of Realtors (949) 753-7900







Wednesday, August 17, 2011

Caruso's *ALISO VIEJO* Closed Sales Report ~ July


Is the market is improving or at least stabilizing!? We provide the latest market updates regularly, as well as personal consultation of market direction…
The Aliso Viejo Closed Sales Report for JULY:
The Aliso Viejo Closed Sales Report for Homes Sold in the 0-$500,000 Range:
2011 53 listings closed escrow
2010 55 listings closed escrow
The Aliso Viejo Closed Sales Report for Homes Sold in the $500,000-$1,000,000 Range:
2011 14 listings closed escrow
2010 14 listings closed escrow
The Aliso Viejo Closed Sales Report for Homes Sold in the $1,000,000+ Range:
2011 0 listings closed escrow
2010 0 listings closed escrow
*Does a sales report tell the whole story about market environment, consumer sentiment and the value of your home? Is it time to sell? Is it time to add a property to your investment portfolio? Is the market changing, and in which direction?

Tuesday, August 16, 2011

Caruso's Business Secret....



Building your business takes a lot of work and a lot of time. However, I wanted to give you a secret of mine that I find deepens relationships with clients & potential clients that has helped me build my business quickly & I find leaves a positive impact on you and your business.

It’s this simple: Whenever I email somebody, I write just one or two lines about their life outside of the business world.

I might ask how their family is going, or sometimes I tell them what I have been up to in my spare time. I always follow up about some aspect of their personal life they mentioned previously.

It’s not much, just a line or two. But I believe it has transformed my business. As clients slowly open up about their personal lives, they begin to view you not just as a supplier, but as a friend. And people prefer to buy from friends.

So instead of just asking clients to buy stuff from you, invest a little time to find out about them; their lives, hopes, aspirations and even troubles.

Over time, sharing these little personal things with clients will make a big difference to your business and it will also enrich your life immeasurably.



And thank you for making me Your Orange County Real Estate Connection.

www.MichaelCarusoRealEstate.com

Best regards,

Michael Caruso, Broker ABR ABRM CLHMS CRB CRS GREEN GRI

Past President, Orange County Association of Realtors (949) 753-7900







Saturday, August 13, 2011

Math & Beer?



Math Supports Drinking and Recycling…



I’m pretty good with numbers, but this equation was passed on to me by a friend.

So

Let’s do the Math right here!



If you bought 1,000 shares of Delta last year, that would net you $49.00 today



Or 1,000 shares of Lehman Brothers and you have a netted a big 0 today



Or 1,000 shares of AIG and you might have about $33.00 today



However, if you bought and drank just $1,000 worth of beer you would have had a lot of fun and netted $214.00 from recycling the containers.



*not condoning drinking, just having a little fun with math

**don’t drink and drive, or operate machinery

***drinking can cause birth defects if you’re pregnant

*****drink responsibly

(There, I think I’ve covered it all…so smile now)



And thank you for making me Your Orange County Real Estate Connection.

www.MichaelCarusoRealEstate.com

Best regards,

Michael Caruso, Broker ABR ABRM CLHMS CRB CRS GREEN GRI

Past President, Orange County Association of Realtors (949) 753-7900







Friday, August 12, 2011

Caruso's OC Happenings!



NORTH COUNTY





ANAHEIM
NOW through August 14th is the annual Harvest Crusade. In 1990, a small group of people set out to present the gospel of Jesus Christ to southern Californians in a non-traditional, non-church environment. Located at the Angel Stadium for more information you can call (714) 638-0981.

BREA

Nothing to report



BUENA PARK
Mark your calendars for Silverado Days (William Peak Park
7225 El Dorado Drive) this October 14-16. This event is held each October. This community festival includes games, crafts, contests, rides, food and fun for the whole family. Featured contests include World Amateur Arm Wrestling Championship, Custom Car Show, a pie-eating contest, hog calling, baby contest, dog show, petting zoo, chili cook-off and much more!!
CYPRESS

Nothing to report

FULLERTON
Coming up Saturday, October 29, 2011 is the annual Memory Walk (Cal State Fullerton).The Memory Walk is part of a national movement to help those battling Alzheimer's and related memory loss disorders. As one of the largest Memory Walks in the country, it features a 2-mile walk, Kidz Zone, Doggie Dugout, Remembrance Garden, Food Vendors, Festival Area with over 50 exhibitors, live entertainment and more! For details, contact Shannon Kincaid at (949) 757-3708.

GARDEN GROVE

Still a few more concerts left if you haven’t been to one yet! Coming up August 11 - Abbey Road, Beatles Tribute & the last concert will be August 18 - Nyght Ryder, 80's & 90's. Concertgoers can enjoy the sights and sounds of evening concerts in the park brought to you by the Garden Grove Community Foundation. No EZ-Ups or golf carts, please. Food and refreshments will be available for purchase. Bring a blanket or lawn chairs. DATES & TIMES: Thursdays, 6:30 p.m. to 8:30 p.m. For more information or to find out other upcoming bands you can call (714) 741-5280.

LA HABRA

Sunday, October 23, 2011 from 9 – 4 is the Wings, Wheels and Rotors Expo (Joint Forces Training Base).A great mix of civilian and military helicopters and aircraft, plus a custom car show featuring classics, muscle cars and more than 300 varieties plus a vendor fair with more than 100 exhibitors selling food and car or aircraft related items. This family event also has games, a kid’s corner and live entertainment.

LA PALMA
Nothing to report

PLACENTIA

Saturday, October 15, 2011 is the annual The Heritage Festival and Parade (Tri-City Park, 2301 N. Kraemer Blvd.). Since 1965, this celebration of the city's heritage includes a parade and fair booths. The festivities begin with the Chamber of Commerce pancake breakfast at 6:30 a.m. followed by the parade and band review at 9:30 a.m. The festival begins at 10:00 a.m. and will feature many exciting activities for the entire family including the annual car show, a crafts fair, food booths, kid’s games and more. For more information you can call (714) 524-8535.

STANTON

Nothing to report

WESTMINSTER

Coming up at the end of summer Saturday, Aug 20 2:00p at The Rose Center Theater is the Ms. Senior California Pageant! Eighteen Ms. Senior California preliminary finalists from San Francisco to San Diego will compete for the title of Ms. Senior California 2011.

YORBA LINDA

September 17 - 18, 2011 is the Dozynki Harvest Festival. This event is celebrating Polish culture with food, music dancing and exhibits. The event will be held at the Pope John Paul II Polish Center. For more information you can call 714-996-8161.

CENTRAL COUNTY
COSTA MESA

THIS IS THE LAST WEEKEND to attend the annual Orange County Fair!!!! The annual Orange County Fair is the premier family attraction in Southern California offering a wide variety of exhibits, foods, entertainment, rides and hands-on activities. There is something for everybody at the Fair including the summer headline concert series, working farm and petting zoos, thrill rides, contests, and games. For more information you can call 714-708-FAIR.

FOUNTAIN VALLEY

Nothing to report

HUNTINGTON BEACH
Coming up Sunday, August 21, 2011 from 2 - 6 pm is the Plum Fest & Dachshund Races at Old World Huntington Beach. In addition to their famous Sunday Dachshund Race, Old World Village will be having live music, food n' drink, plum jam, plum cake, plum schnapps, Pflaumenkuchen and more!

IRVINE

Coming up September 10 is the Orange County Beer Festival - Irvine
September 10, 2011. Join us for our Annual Brew Ha Ha Beer Festival. We will have it all… Custom Craft and Import Beers from some of the best breweries around, awesome food, live entertainment, beer seminars, all at the best location in Orange County. This is one beer fest where you won’t feel like you are choosing from the same brands you can get in your grocery store. For more information you can visit www.OCBrewHaHa.com or email Info@OCBrewHaHa.com or call 949-363-1774.

LOS ALAMITOS

Nothing to report

NEWPORT BEACH

August 29, 2011 from 5:30 - 7:30 pm is the Spa Gregorie’s Women are Wonderful Expo (200 Newport Center Dr., Ste. 100).Women are Wonderful: In Full Bloom, is a women's expo offering exhibits, participatory demonstrations, presentations and spa'licious gifts--all while giving back to deserving charitable causes. Over 50 vendors will be participating including experts in the Spa and Wellness industry (such as beauty maven experts Clarisonic & Epicuren), local boutiques, fitness studios, wellness services, fashion and more. For ladies looking to "cash in" on their experience, bring your “outdated fine jewelry, charms, gold & precious metals” to the Hidden Treasures booth, and take home $$$ in exchange right on the spot. For more information you can call 949-644-6672.

ORANGE

Saturday, August 20, 2011 from 12-3 Get Outdoors! OC at Irvine Regional Park & Tyke Hike! Happier, Healthier, Smarter…Join us for outdoor activities geared to inspire your family to spend time outside. Easy Naturalist led hikes, nature crafts, and more! Each Get Outdoors event is at a different location with various games and activities depending on the park. Join us for all or part of this event. A special Tyke Hike will be offered during this program. Cost: Free (This program is generously sponsored by a grant.) For more information you can call (714) 708-3885.

SANTA ANA

NOW through September 11th the Discovery Science Center Presents: WaterWorks: Soak Up the Science! It’s H20 from A2Z at WaterWorks: Soak up the Science this summer at Discovery Science Center. Immerse yourself in stimulating, hands-on learning experiences that will quench your thirst for the playful, powerful and precious world of water. Explore how water gets physical by creating a perfect rainbow, capturing a raindrop and examining snowflakes. Dive into the “Water Quiz” to test your knowledge of water and learn about water quality and management and the stresses that are being put on this natural resource. For more information you can call 714-542-2823.

SEAL BEACH
Nothing to report

TUSTIN
Coming up September 30th, October 1st and 2nd 2011 is Tiller Days at Columbus Tustin Park. Tustin Tiller Days has been a regular event in Tustin since 1957. The event provides an opportunity for Tustin to celebrate Orange County's agricultural heritage. The event also features a Parade (on Saturday at 10 am), carnival, rides, food and entertainment. For more information you can call 714-573-3326.

VILLA PARK
Nothing to report


South County


ALISO VIEJO

Monday August 15 at 9:00am is the Baby and Me Hike at Aliso and Wood Canyons Wilderness Park. This hike is for expectant mothers or anyone carrying a baby in a pack, sling, and backpack. (Dads welcome too!) This is brisk, 2-mile hike with some fairly steep terrain (400’ft. elevation gain). It is important that both children and adults have water/hat/sunscreen and a snack. (Trails not accessible for strollers.).

DANA POINT
Coming up September 9 - 11, 2011 is the annual Tall Ships Festival (Dana Point Harbor / Ocean Institute).The festival features a spectacular array of family-fun activities including live music, art shows and a variety of tasty food. Interactive living-history encampments including blacksmiths, scrimshaw artists, and the infamous Port Royal Privateers are sure to entertain and amaze guests of all ages and are not to be missed. Additionally, you can explore the historic tallships and listen to the crew share tails of adventure and life at sea. For more information you can call 949-496-2274.

LADERA RANCH

Nothing to report

LAGUNA BEACH

Now through August 28, 2011 is the 45th Annual Art-A-Fair (777 Laguna Canyon Road). Art-A-Fair is one of So Cal's most popular art festivals! The juried art of our 125 international, national and local artists promises to inspire & bring forth passion. Walk among the artists as they create their fine art and master craft pieces and learn what inspired them. Also, take advantage of art workshops taught by AAF artists – just $25 for two hours or $40 for four hours! For more information you can call (949) 494-4514.South Coast Symphony is proud to present “The Russians are Coming, The Russians are Coming!” This spectacular concert under the musical direction of Conductor Barry Silverman will feature Russian artists performing Russian music. The performers will include Michael Voronel and Ruslan Biryukov. Th read more

LAGUNA NIGUEL

OPEN HOUSE!!! Saturday, August 13 come on by between 12:00-4:00 at 11 Emerald Glen, Laguna Niguel. Stunning Ocean Views are only the Beginning to this Perfect Bluff Top Home located in the Prestigious Ocean Ranch Community. Comfortable yet Elegant, Recently Painted Interior/Exterior this Home has been Extensively Remodeled Throughout! For more information you can call Michael Caruso at 949-753-7900 or visit www.11EmeraldGlen.com.

LAKE FOREST

Nothing to report

MISSION VIEJO

This Saturday August 13 starting at 9:00am is the 3rd Annual West Coast Hot Dog Eating Championship at The Derby! How many hot dogs could you eat for $10,000? The Derby in Mission Viejo is hosting their 3rd annual contest with a $10,000 purse! Contest day is September 5th and you have three more dates to complete the required prelim in order to qualify. Sign up online! For more information you can visit http://www.derbymv.com/index.php.

RANCHO SANTA MARGARITA

Nothing to report







SAN CLEMENTE

This Sunday, August 14 from 9:00am-7:00pm is the Annual San Clemente Street Faire and Fiesta located on Ave Del Mar! The event includes continuous entertainment on three stages. Food booths, contests and games provided by non-profit organizations. This is a very fun event, I go every year! For more information you can call 949-492-1131.
SAN JUAN CAPISTRANO
Coming up August 27-28, 2011 is the annual Rancho Mission Viejo Rodeo!
This Annual Rancho Mission Viejo Rodeo is good ol' entertainment for the entire family, not to mention the richest 2-day rodeo in the nation. Proclaimed as the richest 2-day rodeo in the nation, this year's Rodeo features saddle bronc, bareback, steer wrestling, calf roping, tie down roping and bull riding. You won't want to miss this year's excitement.









*As seen in orangecounty.net & ocregister.com



And thank you for making me Your Orange County Real Estate Connection.

www.MichaelCarusoRealEstate.com

Best regards,

Michael Caruso, Broker ABR ABRM CLHMS CRB CRS GREEN GRI

Past President, Orange County Association of Realtors (949) 753-7900







Thursday, August 11, 2011

Caruso's Green tip of the Day!



Rent, don't buy, movies.
One hundred thousand DVDs and CDs are thrown away each month.

So you won't be contributing to the trash pile.

Plus you could save more than $12 a pop.

The average movie rents for about $4, while the average new DVD sells for more than $16.

And that's your green tip of the day!



And thank you for making me Your Orange County Real Estate Connection.

www.MichaelCarusoRealEstate.com

Best regards,

Michael Caruso, Broker ABR ABRM CLHMS CRB CRS GREEN GRI

Past President, Orange County Association of Realtors (949) 753-7900







Wednesday, August 10, 2011

Host a Beach BBQ the Caruso Way!





August is already here & before the kids go back to school, and the days become shorter now is the best time of the year for a beach BBQ in the sun! Barbequing is one of my favorite family pastimes, so I have gathered some ideas for where to go, nibbles to bring along and other tips to help make your day in the sun that much easier to plan.



There are many advantages in hosting a beach BBQ. There is no house cleaning required before or after the meal and neighbors can’t complain about the noise. It’s cheaper than a restaurant, you can choose the location, and there is plenty of space for large parties! You’ll never worry about kids being bored and most importantly, instead of just a meal, it becomes a special occasion!



To BBQ the Caruso way there has to be a theme. Having a theme is fun idea to spice up your BBQ. For example a Hawaiian luau them or 80s theme will make it an event that will be remembered for years to come!



There are plenty of beaches in Santa Barbara that provide BBQ pits and picnic benches. Try heading to Goleta Beach, Arroyo Burro, Shoreline Park and Ledbetter Beach or further north to El Capitan State Beach and Refugio State Beach. Downey State Beach in and Capistrano Beach in Dana Point are also BBQ pit locations. Further south in San Clemente you have North Beach & T-Street. Many locations require reservations, so make sure to call ahead of your planned day. Many of the campgrounds may be full throughout the summer but day use is usually available. Also, Refugio and El Capitan charge for parking or day use, so remember to bring cash. Most of other beaches in the region do not allow fires or BBQ pits, so make sure you are at a beach that is designated for this fun summer ritual.



If you are the first timer when it comes to BBQ’s don’t worry, it’s easy. The first mistake to avoid is starting the coals right when everyone is hungry. Instead, plan on lighting the coals at least 40 minutes before you want to serve your meal. There are three steps to preparing your coals. First, arrange coals in a pile in the pit and douse with lighter fluid. Second, light the charcoal and then let them sit for 30 minutes. Finally, when the coal has turned ashen color, level out the pile to an even layer in the pit, and you are ready to cool!



A more flavorful way to BBQ is to use mesquite wood instead of charcoal. Mesquite is ideal for barbequing, is just as easy to light and provides an exquisite smokey flavor. Remember to avoid starting a fire when it is windy. High winds can carry burning embers for miles throughout our fire prone area. Don’t forget to pour water over the coals when you have finished.



Managing the menu can be easy too. Try some of these tips to make your BBQ run a little smoother.



-Get a head start on the prep work by making some things the day before so that you have more time to enjoy the beach on the day of your BBQ. For example make potato salad the day before and refrigerate. Also, try marinating your meat overnight or a few hours before you BBQ, along with pre-made vegetable kebabs, which should be marinated separately and cook quickly.



-Make your BBQ an eco-friendly one by using re-usable plate’s, cups and utensils instead of disposable plastic or paper products. Also try using washable cloth napkins instead of paper napkins or towels.



-For a fun way to service lemonade, make it the day before and then use cleaned mason jars to transport. It’s a fun way to supply single serve beverages, it’s environmentally responsible and it has a cool vintage look!



-Use water bottles twice! First freeze water in them and use as ice packs in coolers. Then enjoy them later when thawed on a hot day at the beach.



-Short on time? Here’s a little trick; chop up three avocados, add 4 tablespoons of salsa, a few squeezes of lime, mix and voila! Instant guacamole!



Still feeling uneasy? Don’t be afraid to ask for help. Suggest that some of your friends bring certain categories, like beverages or side dishes, potluck style. While you are cooking it is helpful to have someone else preparing things like salsa or laying out burger fixings, so appoint someone second-in-command for your beach BBQ.



Very Important; Do not forget to clean up after yourself! Pack all of your trash and dispose in appropriate receptacles (don’t forget to recycle). You and your friends appreciate when a picnic bench isn’t covered in sticky ketchup and attracting flies, so return the favor to the guests who come after you!



So get out there! Soak up the sun with friends and family while supplying great food and entertainment for all to enjoy! And that’s how your BBQ the Caruso way!



And thank you for making me Your Orange County Real Estate Connection.

www.MichaelCarusoRealEstate.com

Best regards,

Michael Caruso, Broker ABR ABRM CLHMS CRB CRS GREEN GRI

Past President, Orange County Association of Realtors (949) 753-7900







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