Interesting thought - people may not believe what you have to say, but will always believe what others have to say about you. This is why eBay sellers are so hyper-sensitive to their ratings. When a seller doesn’t have 98% or higher positive ratings, people stop buying. Like it or not, if you are an investor or real estate professional, every buyer or seller is sizing you up – wondering whether he or she should trust you – whether you are the person he or she should do business with. If you can establish trust, you’re likely the one to get the listing (Realtor), or get the property under contract (Investor).
What better way to gain trust then to have others tell that buyer or seller how great you are? Here are some tips I have come across to help you get that recommendation!
Ask for the testimonial BEFORE the contemplated transaction: “Mr. Seller/Buyer, I’m going to do everything in my power to make this a smooth transaction for you. If I do a great job for you [or, if I meet or exceed your expectations], would you be willing to give me a testimonial after it’s all over?” This sets the proper expectations that: 1) you’re going to do a great job; and 2) you WILL ask for a testimonial when it’s over and the seller/buyer will be expecting to give one.
You can’t have too many: Don’t just rely on one or two testimonials. Make it a policy to get a testimonial with every transaction you do. There is psychology involved with volume – if a few people say you’re the best, it may be true. If 100 people say you’re the best, it’s a fact!
One benefit = one testimonial: Remember that people only buy your services based upon the benefits they derive from them. Your customers will always ask themselves, “What’s in it for me?” Turning the features of your business into benefits is a subject for a different day, but make sure you’re not trying to clump every benefit into every testimonial. It can sound fake. Example:
Good: “I was scared about whether I could get out of my house before all the legal nightmares started. Brandon closed on my home in only 5 days. In one week, I went from crazy-stressed to now living debt-free in a new home – and all those collection letters from attorneys? Gone! If you want out from under your troubles fast, call Brandon!!!”
Bad: “Brandon was the best investor ever. He closed fast. He was professional. He did what he said. Nobody else could give me the price I wanted. He was honest. Etc.”
Write it for them: There’s no doubt that people want to write wonderful things about you, but they don’t have the time or writing skills to do it. You’d be amazed at what people are willing to sign if you ask them to. Be bold! Ask them why they liked working with you, turn that into a glowing testimonial, and send it to them. If they really don’t believe it, they’ll tell you, or they won’t sign it, or they’ll write their own. You really can’t lose, because you’re never compelled to use any one testimonial – so go for it!
Be specific and vivid: “Mike was the best attorney ever.” Wow! That’s convincing —NOT!! Make sure the testimonial is as specific as possible, and full of colorful language. You need to paint a picture with your words -
“A few years ago I got sued by one of my customers. I tried to settle the case myself, but the other side wouldn’t give up. I was getting beat up — I felt like a human punching bag. But then I went to see Mike. He took the case for me and immediately went on the attack. He was vicious! Having Mike as your attorney is like having a fiesty pit bull that bites through its leash then starts ripping the flesh off the other attorney’s legs ha ha. The other side didn’t know what hit ‘em. Within a few weeks they waved the white flag and started begging for a settlement. Hire Mike because, if you don’t, the other side will!”
Who would you rather hire as a litigator?
Use videos: Many are camera shy, and you won’t get a lot of these, but what’s better than your former customers talking face-to-face with your future customers – telling them there’s no other option but you?
Don’t forget that whenever you get a testimonial from someone; make sure you get a quick one-page release form that allows you to use that testimonial in any of your websites, promotional materials, etc. If not, you could find yourself in legal trouble.
Testimonials are an integral part of your marketing strategy. Don’t forget about them just because everyone else does!
And thank you for making me Your Orange County Real Estate Connection.
www.MichaelCarusoRealEstate.com
Best regards,
Michael Caruso, Broker ABR ABRM CLHMS CRB CRS GREEN GRI
Past President, Orange County Association of Realtors (949) 753-7900
Tuesday, October 18, 2011
Saturday, October 15, 2011
Caruso's Green News!
I have read in the news that many cities are adopting local ordinances prohibiting the use of Single use Plastic Bags & Styrofoam. Why take such drastic measures to eliminate a specific waste stream? A recent report by Clean Water Action & Clean Water Fund in California spotlights the litter from disposable plastics and other single-use containers, napkins, and fast-food packaging are the culprits in the flood of trash making its way from city streets and neighborhoods into area waterways and then the ocean. Plastics likely make up a size able portion of the marine debris that exists today. Exactly how much plastic debris is out there, or even what percentage plastic debris makes up, is very difficult to know. Whatever side of this issue you are on, we can all work together to be certain little and debris is properly disposed. We must keep our oceans clean!
*For more information on this issue you can visit www.cleanwater.org.
And thank you for making me Your Orange County Real Estate Connection.
www.MichaelCarusoRealEstate.com
Best regards,
Michael Caruso, Broker ABR ABRM CLHMS CRB CRS GREEN GRI
Past President, Orange County Association of Realtors (949) 753-7900
*For more information on this issue you can visit www.cleanwater.org.
And thank you for making me Your Orange County Real Estate Connection.
www.MichaelCarusoRealEstate.com
Best regards,
Michael Caruso, Broker ABR ABRM CLHMS CRB CRS GREEN GRI
Past President, Orange County Association of Realtors (949) 753-7900
Friday, October 14, 2011
Caruso's OC Happenings!
NORTH COUNTY
ANAHEIM
NOW through October 30th is the annual Oktoberfest at the Phoenix Club every Friday, Saturday & Sunday. This event features Ompapah Bands from Germany, Authentic German Food & Drink, Folk Dancers, and German Items for Sale. This is a fun event for the whole family with Train Rides, Petting Zoo, Pony Rides and entertainment. No admission charges the first weekend this year! For more information you can call 714-563-4166.
BREA
Nothing to report
BUENA PARK
Everyweek NOW through October 30th, 2011 is the Knotts Berry Farm 'Snoopy's Costume Party’! Pirate, witch, cowboy, angel? It’s that time of year to decide who you want to be. Knott’s invites you to dress to the nines in your Halloween finery and come to “Snoopy’s Costume Party” in Camp Spooky. This daytime, non-scare celebration, of cheer rather than fear, is the social event of the season with shows, activities and of course, trick-or-treating all geared for kids ages 3-11. Snoopy’s Costume Party runs weekends October 1-30 and is included with regular park admission. Knott’s Berry Farm Theme Park operating hours are 10:00 am to 5:30 pm.
CYPRESS
It’s almost that time of the year again! Coming up on Halloween, October 31st is the annual City of Cypress Halloween Carnival from 6-9pm! This event includes Food, Game Booths, Prizes, Entertainment, Costume Contests and Spook Alley. Admission- $3, children under 1 year old are free. Professional pictures will be available for $10 (cash only). For more information you can call 714-229-6780.
FULLERTON
Coming up Saturday, October 29, 2011 is the annual Memory Walk (Cal State Fullerton).The Memory Walk is part of a national movement to help those battling Alzheimer's and related memory loss disorders. As one of the largest Memory Walks in the country, it features a 2-mile walk, Kidz Zone, Doggie Dugout, Remembrance Garden, Food Vendors, Festival Area with over 50 exhibitors, live entertainment and more! For details, contact Shannon Kincaid at (949) 757-3708.
GARDEN GROVE
Nothing to report.
LA HABRA
Sunday, October 23, 2011 from 9 – 4 is the Wings, Wheels and Rotors Expo (Joint Forces Training Base).A great mix of civilian and military helicopters and aircraft, plus a custom car show featuring classics, muscle cars and more than 300 varieties plus a vendor fair with more than 100 exhibitors selling food and car or aircraft related items. This family event also has games, a kid’s corner and live entertainment.
LA PALMA
Coming up November 12th, is the Annual La Palma Days! This annual tradition event has been celebrated in our community for over 25 years, encouraging residents, business partners and friends to celebrate La Palma’s community spirit. The event features Miss La Palma Pageant, Parade & Band Review, Activities, Entertainment, and Cultural & Historical Activities & International Food & Product Vendors. For more information you can call 714-690-3350.
PLACENTIA
TOMORROW, October 15, 2011 is the annual The Heritage Festival and Parade (Tri-City Park, 2301 N. Kraemer Blvd.). Since 1965, this celebration of the city's heritage includes a parade and fair booths. The festivities begin with the Chamber of Commerce pancake breakfast at 6:30 a.m. followed by the parade and band review at 9:30 a.m. The festival begins at 10:00 a.m. and will feature many exciting activities for the entire family including the annual car show, a crafts fair, food booths, kid’s games and more. For more information you can call (714) 524-8535.
STANTON
Nothing to report
WESTMINSTER
Coming up soon is the annual Simon Kidgits Club Spooktacular Halloween! The Simon Kidgits Club invites all of you little ghouls and goblins to come have a spooktacular good time and enjoy loads of frightfully fun Halloween themed activities and treats! Wear your cool costume and enjoy a safe place to haunt this Halloween. The event is located at the Westminster Mall. For more information you can call 714-898-2558.
YORBA LINDA
Nothing to report
CENTRAL COUNTY
COSTA MESA
Coming up November 17 - 18, 2011 is Disney's most acclaimed and beloved film on stage! Arts & Learning Conservatory presents: 'Beauty & the Beast'!
General Seating: $10, VIP: $15, Family 4-Pack: $35. For more information you can call (714) 728-7100.
FOUNTAIN VALLEY
Nothing to report
HUNTINGTON BEACH
NOW through October 30th is the annual Octoberfest! If you love to drink beer, eat bratwürst and sauerkraut and enjoy dancing to "Oompah-pa music directly from Linzerbuben, Austria, then you'll love the Oktoberfest at Old World Village with its traditional German festivity. Complete with German bands imported from Europe, dancing, and imported beers (of course) and tasty German foods from bratwürst to potato salad to hot pretzels and apple strudel, Oktoberfest has something for everyone. For more information you can call 714-647-7107.
IRVINE
Coming up Saturday, October 22, 2011 from 10:00 a.m. – 3:00 p.m. is the Great Park Pumpkin Harvest! Celebrate the harvest season at the third annual Great Park Pumpkin Harvest, the Orange County Great Park Halloween celebration and food drive benefiting the Orange County Food Bank and the Second Harvest Food Bank. In addition to a scarecrow display, there will be a mini hay maze, art & crafts activities, a petting zoo, a pumpkin patch and carnival-style games. Free Admission, $10 parking
LOS ALAMITOS
Sunday, October 23, 2011 from 9-4 is the Wings, Wheels and Rotors Expo! This event is a great mix of civilian and military helicopters and aircraft, plus a custom car show featuring classics, muscle cars and more than 300 varieties plus a vendor fair with more than 100 exhibitors selling food and car or aircraft related items. This family event also has games, a kid’s corner and live entertainment. The event is located on the Joint Forces Training Base.
NEWPORT BEACH
Going on now, Gray Whales migrate annually along the west coast of North America. They can be seen from the Orange County coast from December through early April. Since the Gray Whales migrate just a few miles off the coast, simple cruises from Dana Point and Newport Beach enable you to see these spectacular creatures in their natural habitat. You can book cruises at the following locations: Davey's Locker Whale Watching & Newport Landing Whale Watching.
ORANGE
NOW through October 31, 2011 opening at 10am is the Irvine Park Railroad - Pumpkin Patch! Irvine Park Railroad's 5th annual pumpkin patch is fun for the entire family! The pumpkin patch opens daily at 10:00 am beginning September 17th through October 31st. Activities include train rides, hay rides, a haunted house, a hay maze, pony rides, a moon bounce, panning for gold, face painting (weekends only), picture stands, the Orange County Zoo, and a lot more. Admission into the pumpkin patch is free. Prices for all other activities vary. Additional activities inside of the park include Irvine Park Rentals' paddle boats and Wheel Fun Rentals® bikes (single surrey bikes, deuce coupes, choppers, beach cruises and more), the Orange County Zoo and pony rides. School and group discounts available for Pumpkin Patch tours.
SANTA ANA
NOW through March 4, 2012 the Renowned Terra Cotta Warriors Return To Bowers Museum. With Over 150 Exceptional Chinese Works Of Art Acquired For Use In The Afterlife By Men And Women Of Power, Wealth And Taste. Visitors will see spectacular recent discoveries from the Qin-era imperial tomb of the ruthless First Emperor Qin Shihuangdi including a chariot horse and four terra cotta warriors one of which is the only known warrior with a face painted green. Seldom seen outside of China are the intricately carved miniature armies that once guarded the tombs of Han emperors and their aristocracy. The Tang dynasty was the height of taste and luxury; from the royal tombs and temples of the imperial city of Xi’an is an opulent showing of wealth: gold, silver, and gemstones. Among these treasures is a set of four nesting boxes that once held Buddha’s finger bone and is still considered one of the most holy religious relics. Visit bowers.org for more information on activities and events. For more information you can call (714) 567-3679. Tickets can be purchased online at museumtix.com or via phone at Ticketmaster (877.250.8999).
SEAL BEACH
RIP ~ Our thoughts & prayers go out to the families & friends of the shooting victims in the horrific Seal Beach hair salon shooting.
TUSTIN
Nothing to report
VILLA PARK
Coming up Sunday, October 30, 2011 from 4:30 PM - 7:30 PM is Halloween Fest!
The night before Halloween, the VP Towne Center suddenly becomes the happy haunting grounds for young ghosts, goblins, a few pirates, some skeletons, and lots of princesses who have escaped from their local castles. This annual event includes a costume contest, hayride from the parking area, crafts, treats and more! For more information you can call (714) 998-1500.
South County
ALISO VIEJO
Coming up October 28-29, 2011 from 5-10pm is the annual Halloween Fair and Haunted House! Soka University will have booths for children, haunted house for young teens recommended for age 10 and over), games, activities and performances for all to enjoy! All proceeds benefit SUA student clubs. Here is the schedule of events; 5:00 pm - Game stations open (all ages), 5:45 pm - Club performances & at 7:00 - 10:00 pm - Haunted House is open. Game and Haunted House tickets sold at the door. Haunted House: $5. For more information you can call 949.480.4000.
DANA POINT
TOMORROW October 15, 2011 is the annual Memory Walk at Doheny Beach. This Memory Walk is part of a national movement to help those battling Alzheimer's and related memory loss disorders. There are 2 or 4 mile walk options. The event is wheelchair and dog friendly. For more information you can call Andrea McDonald at 949.757.3708.
LADERA RANCH
Nothing to report
LAGUNA BEACH
Nothing to report
LAGUNA NIGUEL
TOMORROW October 15, 2011 from 11:00am-3:00pm is the City Hall Grand Opening (30111 Crown Valley Pkwy).This special event includes a dedication ceremony, entertainment, exhibits, food, giveaways & tours of the new City Hall. Michael Caruso will also be making an appearance. Shuttle parking will be available.
LAKE FOREST
Nothing to report
MISSION VIEJO
TOMORROW from 7 - 9 pm is the annual Haunted Tour up Black Star Canyon! By lantern light, follow a mysterious guide through haunted oak woodland where ghosts from the 1800s are doomed to dwell. Hear stories about grizzly bears, wolves, and jaguars. There may be chance encounters with legendary heroes and villains along the way. Look for tarantulas, bats, and owls. Wear your favorite Halloween costume. Beware the mysterious spooks concealed within the Chaparral. This is a 2 miles round-trip on a semi-paved wide trail, fairly smooth terrain, some elevation gain. *WARNING: Gritty depictions of the morbid past are not appropriate for small children or the faint of heart. Cost: $10 suggested donation per person, please pay at the trailhead. 13 and up (Minors must be accompanied by parent or guardian.)
RANCHO SANTA MARGARITA
Now through November is the Starr Ranch Sanctuary - Adult Wildlife Research Camp located in Trabuco Canyon. Audubon California’s Starr Ranch Sanctuary invites you to our fall classes for adults. Join our wildlife biologist for two peaceful days at beautiful 4000 acre Starr Ranch in southeast Orange County and experience nature hands-on as a wildlife researcher. Our fall wildlife research camp gives participants the opportunity to learn and use techniques employed by wildlife biologists to study large and small mammals, reptiles and amphibians, and terrestrial invertebrates. For RESERVATIONS OR INFORMATION you can call 949-858-0309.
SAN CLEMENTE
Coming up November 4, 2011 from 6:00 - 10:00 p.m. is the annual A Taste of San Clemente! Held under the stars, this annual event serves up culinary masterpieces from over twenty of the areas finest restaurants, as well as sixteen premium wineries from throughout California, ice cold Microbrews and more. Tickets are limited to 250 guests. The ticket price includes a complimentary "Taste of San Clemente" wine glass or beer mug, food, wine, entertainment and valet parking. For more information you can call 949-492-1131.
SAN JUAN CAPISTRANO
Coming up Saturday October 29, 2011 at 6:30, 7:00 & 7:30 is the annual Ghost Tours. Get in the spirit of Halloween by joining the Historical Society Walking Tour Guides on a spooky walking tour of Los Rios Street, the oldest residential neighborhood in California. Be prepared for creepy tales of big black dogs, strange monks who have lost their heads, ghostly tales about a lady in white and other goings on. Cost: $5.00 adult’s $2.00 children. Reservations are required. Meet and pay at the O'Neill Museum. Reservations are required and can be made by calling 949-493-8444.
*As seen in orangecounty.net & ocregister.com
And thank you for making me Your Orange County Real Estate Connection.
www.MichaelCarusoRealEstate.com
Best regards,
Michael Caruso, Broker ABR ABRM CLHMS CRB CRS GREEN GRI
Past President, Orange County Association of Realtors (949) 753-7900
ANAHEIM
NOW through October 30th is the annual Oktoberfest at the Phoenix Club every Friday, Saturday & Sunday. This event features Ompapah Bands from Germany, Authentic German Food & Drink, Folk Dancers, and German Items for Sale. This is a fun event for the whole family with Train Rides, Petting Zoo, Pony Rides and entertainment. No admission charges the first weekend this year! For more information you can call 714-563-4166.
BREA
Nothing to report
BUENA PARK
Everyweek NOW through October 30th, 2011 is the Knotts Berry Farm 'Snoopy's Costume Party’! Pirate, witch, cowboy, angel? It’s that time of year to decide who you want to be. Knott’s invites you to dress to the nines in your Halloween finery and come to “Snoopy’s Costume Party” in Camp Spooky. This daytime, non-scare celebration, of cheer rather than fear, is the social event of the season with shows, activities and of course, trick-or-treating all geared for kids ages 3-11. Snoopy’s Costume Party runs weekends October 1-30 and is included with regular park admission. Knott’s Berry Farm Theme Park operating hours are 10:00 am to 5:30 pm.
CYPRESS
It’s almost that time of the year again! Coming up on Halloween, October 31st is the annual City of Cypress Halloween Carnival from 6-9pm! This event includes Food, Game Booths, Prizes, Entertainment, Costume Contests and Spook Alley. Admission- $3, children under 1 year old are free. Professional pictures will be available for $10 (cash only). For more information you can call 714-229-6780.
FULLERTON
Coming up Saturday, October 29, 2011 is the annual Memory Walk (Cal State Fullerton).The Memory Walk is part of a national movement to help those battling Alzheimer's and related memory loss disorders. As one of the largest Memory Walks in the country, it features a 2-mile walk, Kidz Zone, Doggie Dugout, Remembrance Garden, Food Vendors, Festival Area with over 50 exhibitors, live entertainment and more! For details, contact Shannon Kincaid at (949) 757-3708.
GARDEN GROVE
Nothing to report.
LA HABRA
Sunday, October 23, 2011 from 9 – 4 is the Wings, Wheels and Rotors Expo (Joint Forces Training Base).A great mix of civilian and military helicopters and aircraft, plus a custom car show featuring classics, muscle cars and more than 300 varieties plus a vendor fair with more than 100 exhibitors selling food and car or aircraft related items. This family event also has games, a kid’s corner and live entertainment.
LA PALMA
Coming up November 12th, is the Annual La Palma Days! This annual tradition event has been celebrated in our community for over 25 years, encouraging residents, business partners and friends to celebrate La Palma’s community spirit. The event features Miss La Palma Pageant, Parade & Band Review, Activities, Entertainment, and Cultural & Historical Activities & International Food & Product Vendors. For more information you can call 714-690-3350.
PLACENTIA
TOMORROW, October 15, 2011 is the annual The Heritage Festival and Parade (Tri-City Park, 2301 N. Kraemer Blvd.). Since 1965, this celebration of the city's heritage includes a parade and fair booths. The festivities begin with the Chamber of Commerce pancake breakfast at 6:30 a.m. followed by the parade and band review at 9:30 a.m. The festival begins at 10:00 a.m. and will feature many exciting activities for the entire family including the annual car show, a crafts fair, food booths, kid’s games and more. For more information you can call (714) 524-8535.
STANTON
Nothing to report
WESTMINSTER
Coming up soon is the annual Simon Kidgits Club Spooktacular Halloween! The Simon Kidgits Club invites all of you little ghouls and goblins to come have a spooktacular good time and enjoy loads of frightfully fun Halloween themed activities and treats! Wear your cool costume and enjoy a safe place to haunt this Halloween. The event is located at the Westminster Mall. For more information you can call 714-898-2558.
YORBA LINDA
Nothing to report
CENTRAL COUNTY
COSTA MESA
Coming up November 17 - 18, 2011 is Disney's most acclaimed and beloved film on stage! Arts & Learning Conservatory presents: 'Beauty & the Beast'!
General Seating: $10, VIP: $15, Family 4-Pack: $35. For more information you can call (714) 728-7100.
FOUNTAIN VALLEY
Nothing to report
HUNTINGTON BEACH
NOW through October 30th is the annual Octoberfest! If you love to drink beer, eat bratwürst and sauerkraut and enjoy dancing to "Oompah-pa music directly from Linzerbuben, Austria, then you'll love the Oktoberfest at Old World Village with its traditional German festivity. Complete with German bands imported from Europe, dancing, and imported beers (of course) and tasty German foods from bratwürst to potato salad to hot pretzels and apple strudel, Oktoberfest has something for everyone. For more information you can call 714-647-7107.
IRVINE
Coming up Saturday, October 22, 2011 from 10:00 a.m. – 3:00 p.m. is the Great Park Pumpkin Harvest! Celebrate the harvest season at the third annual Great Park Pumpkin Harvest, the Orange County Great Park Halloween celebration and food drive benefiting the Orange County Food Bank and the Second Harvest Food Bank. In addition to a scarecrow display, there will be a mini hay maze, art & crafts activities, a petting zoo, a pumpkin patch and carnival-style games. Free Admission, $10 parking
LOS ALAMITOS
Sunday, October 23, 2011 from 9-4 is the Wings, Wheels and Rotors Expo! This event is a great mix of civilian and military helicopters and aircraft, plus a custom car show featuring classics, muscle cars and more than 300 varieties plus a vendor fair with more than 100 exhibitors selling food and car or aircraft related items. This family event also has games, a kid’s corner and live entertainment. The event is located on the Joint Forces Training Base.
NEWPORT BEACH
Going on now, Gray Whales migrate annually along the west coast of North America. They can be seen from the Orange County coast from December through early April. Since the Gray Whales migrate just a few miles off the coast, simple cruises from Dana Point and Newport Beach enable you to see these spectacular creatures in their natural habitat. You can book cruises at the following locations: Davey's Locker Whale Watching & Newport Landing Whale Watching.
ORANGE
NOW through October 31, 2011 opening at 10am is the Irvine Park Railroad - Pumpkin Patch! Irvine Park Railroad's 5th annual pumpkin patch is fun for the entire family! The pumpkin patch opens daily at 10:00 am beginning September 17th through October 31st. Activities include train rides, hay rides, a haunted house, a hay maze, pony rides, a moon bounce, panning for gold, face painting (weekends only), picture stands, the Orange County Zoo, and a lot more. Admission into the pumpkin patch is free. Prices for all other activities vary. Additional activities inside of the park include Irvine Park Rentals' paddle boats and Wheel Fun Rentals® bikes (single surrey bikes, deuce coupes, choppers, beach cruises and more), the Orange County Zoo and pony rides. School and group discounts available for Pumpkin Patch tours.
SANTA ANA
NOW through March 4, 2012 the Renowned Terra Cotta Warriors Return To Bowers Museum. With Over 150 Exceptional Chinese Works Of Art Acquired For Use In The Afterlife By Men And Women Of Power, Wealth And Taste. Visitors will see spectacular recent discoveries from the Qin-era imperial tomb of the ruthless First Emperor Qin Shihuangdi including a chariot horse and four terra cotta warriors one of which is the only known warrior with a face painted green. Seldom seen outside of China are the intricately carved miniature armies that once guarded the tombs of Han emperors and their aristocracy. The Tang dynasty was the height of taste and luxury; from the royal tombs and temples of the imperial city of Xi’an is an opulent showing of wealth: gold, silver, and gemstones. Among these treasures is a set of four nesting boxes that once held Buddha’s finger bone and is still considered one of the most holy religious relics. Visit bowers.org for more information on activities and events. For more information you can call (714) 567-3679. Tickets can be purchased online at museumtix.com or via phone at Ticketmaster (877.250.8999).
SEAL BEACH
RIP ~ Our thoughts & prayers go out to the families & friends of the shooting victims in the horrific Seal Beach hair salon shooting.
TUSTIN
Nothing to report
VILLA PARK
Coming up Sunday, October 30, 2011 from 4:30 PM - 7:30 PM is Halloween Fest!
The night before Halloween, the VP Towne Center suddenly becomes the happy haunting grounds for young ghosts, goblins, a few pirates, some skeletons, and lots of princesses who have escaped from their local castles. This annual event includes a costume contest, hayride from the parking area, crafts, treats and more! For more information you can call (714) 998-1500.
South County
ALISO VIEJO
Coming up October 28-29, 2011 from 5-10pm is the annual Halloween Fair and Haunted House! Soka University will have booths for children, haunted house for young teens recommended for age 10 and over), games, activities and performances for all to enjoy! All proceeds benefit SUA student clubs. Here is the schedule of events; 5:00 pm - Game stations open (all ages), 5:45 pm - Club performances & at 7:00 - 10:00 pm - Haunted House is open. Game and Haunted House tickets sold at the door. Haunted House: $5. For more information you can call 949.480.4000.
DANA POINT
TOMORROW October 15, 2011 is the annual Memory Walk at Doheny Beach. This Memory Walk is part of a national movement to help those battling Alzheimer's and related memory loss disorders. There are 2 or 4 mile walk options. The event is wheelchair and dog friendly. For more information you can call Andrea McDonald at 949.757.3708.
LADERA RANCH
Nothing to report
LAGUNA BEACH
Nothing to report
LAGUNA NIGUEL
TOMORROW October 15, 2011 from 11:00am-3:00pm is the City Hall Grand Opening (30111 Crown Valley Pkwy).This special event includes a dedication ceremony, entertainment, exhibits, food, giveaways & tours of the new City Hall. Michael Caruso will also be making an appearance. Shuttle parking will be available.
LAKE FOREST
Nothing to report
MISSION VIEJO
TOMORROW from 7 - 9 pm is the annual Haunted Tour up Black Star Canyon! By lantern light, follow a mysterious guide through haunted oak woodland where ghosts from the 1800s are doomed to dwell. Hear stories about grizzly bears, wolves, and jaguars. There may be chance encounters with legendary heroes and villains along the way. Look for tarantulas, bats, and owls. Wear your favorite Halloween costume. Beware the mysterious spooks concealed within the Chaparral. This is a 2 miles round-trip on a semi-paved wide trail, fairly smooth terrain, some elevation gain. *WARNING: Gritty depictions of the morbid past are not appropriate for small children or the faint of heart. Cost: $10 suggested donation per person, please pay at the trailhead. 13 and up (Minors must be accompanied by parent or guardian.)
RANCHO SANTA MARGARITA
Now through November is the Starr Ranch Sanctuary - Adult Wildlife Research Camp located in Trabuco Canyon. Audubon California’s Starr Ranch Sanctuary invites you to our fall classes for adults. Join our wildlife biologist for two peaceful days at beautiful 4000 acre Starr Ranch in southeast Orange County and experience nature hands-on as a wildlife researcher. Our fall wildlife research camp gives participants the opportunity to learn and use techniques employed by wildlife biologists to study large and small mammals, reptiles and amphibians, and terrestrial invertebrates. For RESERVATIONS OR INFORMATION you can call 949-858-0309.
SAN CLEMENTE
Coming up November 4, 2011 from 6:00 - 10:00 p.m. is the annual A Taste of San Clemente! Held under the stars, this annual event serves up culinary masterpieces from over twenty of the areas finest restaurants, as well as sixteen premium wineries from throughout California, ice cold Microbrews and more. Tickets are limited to 250 guests. The ticket price includes a complimentary "Taste of San Clemente" wine glass or beer mug, food, wine, entertainment and valet parking. For more information you can call 949-492-1131.
SAN JUAN CAPISTRANO
Coming up Saturday October 29, 2011 at 6:30, 7:00 & 7:30 is the annual Ghost Tours. Get in the spirit of Halloween by joining the Historical Society Walking Tour Guides on a spooky walking tour of Los Rios Street, the oldest residential neighborhood in California. Be prepared for creepy tales of big black dogs, strange monks who have lost their heads, ghostly tales about a lady in white and other goings on. Cost: $5.00 adult’s $2.00 children. Reservations are required. Meet and pay at the O'Neill Museum. Reservations are required and can be made by calling 949-493-8444.
*As seen in orangecounty.net & ocregister.com
And thank you for making me Your Orange County Real Estate Connection.
www.MichaelCarusoRealEstate.com
Best regards,
Michael Caruso, Broker ABR ABRM CLHMS CRB CRS GREEN GRI
Past President, Orange County Association of Realtors (949) 753-7900
Thursday, October 13, 2011
Just Text Me...
"Just Text Me", used a lot with the Y Generation. Everything is Internet/Virtual based for this Generation.
Generation Y, who are in their late teens and early 20s now and are the largest generation since the Baby Boomers. These buyers want lots of “handholding” are tech savvy and know what they want before they even contact you. Here are some tips I have come across for working with Gen Y buyers:
It’s all about your website. You must have an accessible website that allows prospective buyers to search by lifestyle, neighborhood, school district and more. In addition, if you can its always great to have an iPhone app with your listings, include lots of property videos and pictures and link it all to your social media outlets. Everything is driven by the Internet so you must have good pictures & good information. In addition, having a blog and YouTube site is vital.
Communicate via text. Have a text sign rider. Users can text to get more information about the home texted back to them. Texts can send everything - pictures, information, videos etc. This generation, doesn’t like the hard sell. They don’t want a bunch of phone calls or even emails. They don’t check voicemail.
Stage the homes. If you can, stage homes so Gen Y buyers can see themselves moving in without doing any work. This generation wants to see more homes than older folks and often asks for advice from friends and family.
Ask for referrals. The best part about younger buyers is that they’re willing to help if you ask. Remind them to tell their family and friends that you can help them buy or sell a home. They’ll do it!
In general, Gen Y is used to instant information. They want to know everything about a property without having to call someone to give them details. That’s why your website is so important. In this business, it’s all about energy and optimism. Knowledge is confidence and confidence is trust.
And thank you for making me Your Orange County Real Estate Connection.
www.MichaelCarusoRealEstate.com
Best regards,
Michael Caruso, Broker ABR ABRM CLHMS CRB CRS GREEN GRI
Past President, Orange County Association of Realtors (949) 753-7900
Generation Y, who are in their late teens and early 20s now and are the largest generation since the Baby Boomers. These buyers want lots of “handholding” are tech savvy and know what they want before they even contact you. Here are some tips I have come across for working with Gen Y buyers:
It’s all about your website. You must have an accessible website that allows prospective buyers to search by lifestyle, neighborhood, school district and more. In addition, if you can its always great to have an iPhone app with your listings, include lots of property videos and pictures and link it all to your social media outlets. Everything is driven by the Internet so you must have good pictures & good information. In addition, having a blog and YouTube site is vital.
Communicate via text. Have a text sign rider. Users can text to get more information about the home texted back to them. Texts can send everything - pictures, information, videos etc. This generation, doesn’t like the hard sell. They don’t want a bunch of phone calls or even emails. They don’t check voicemail.
Stage the homes. If you can, stage homes so Gen Y buyers can see themselves moving in without doing any work. This generation wants to see more homes than older folks and often asks for advice from friends and family.
Ask for referrals. The best part about younger buyers is that they’re willing to help if you ask. Remind them to tell their family and friends that you can help them buy or sell a home. They’ll do it!
In general, Gen Y is used to instant information. They want to know everything about a property without having to call someone to give them details. That’s why your website is so important. In this business, it’s all about energy and optimism. Knowledge is confidence and confidence is trust.
And thank you for making me Your Orange County Real Estate Connection.
www.MichaelCarusoRealEstate.com
Best regards,
Michael Caruso, Broker ABR ABRM CLHMS CRB CRS GREEN GRI
Past President, Orange County Association of Realtors (949) 753-7900
Wednesday, October 12, 2011
Selling to the Sexes with Caruso!
Males & females are very different creatures and sometimes selling real estate can be different depending on their sex. I have come across some tips on how to sell to the opposite sex if you seem to be running into a road block with your client.
If you’re a female selling to a male buyer;
-Transition more quickly from building rapport to getting down to business.
-When asked a direct question, answer it in a sentence before launching into a store.
-Be streamlined & focused. Speak only to features in which your prospect has shown an interest. Use facts, figures, & qualitative data.
-Build credibility by showing your stripes, what you bring to the table.
-Recognize that you have earned the right to ask for referrals, testimonials, and the business
If you’re a male selling to a female buyer;
-Focus as much on building rapport as you do on generating the sale.
-Use active listening skills and reflective language to ensure that she feels she is being heard.
-Ask to give your advice: “Would you be interested in hearing which mortgage I would suggest?”
-Rather than speaking only to her needs, address the needs of those she cares about when sharing services.
-Be patient with process. The greater the investments, the longer a woman will take to do her research and make a decision. It’s worth hanging in there because her loyalty is unmatched.
And thank you for making me Your Orange County Real Estate Connection.
www.MichaelCarusoRealEstate.com
Best regards,
Michael Caruso, Broker ABR ABRM CLHMS CRB CRS GREEN GRI
Past President, Orange County Association of Realtors (949) 753-7900
If you’re a female selling to a male buyer;
-Transition more quickly from building rapport to getting down to business.
-When asked a direct question, answer it in a sentence before launching into a store.
-Be streamlined & focused. Speak only to features in which your prospect has shown an interest. Use facts, figures, & qualitative data.
-Build credibility by showing your stripes, what you bring to the table.
-Recognize that you have earned the right to ask for referrals, testimonials, and the business
If you’re a male selling to a female buyer;
-Focus as much on building rapport as you do on generating the sale.
-Use active listening skills and reflective language to ensure that she feels she is being heard.
-Ask to give your advice: “Would you be interested in hearing which mortgage I would suggest?”
-Rather than speaking only to her needs, address the needs of those she cares about when sharing services.
-Be patient with process. The greater the investments, the longer a woman will take to do her research and make a decision. It’s worth hanging in there because her loyalty is unmatched.
And thank you for making me Your Orange County Real Estate Connection.
www.MichaelCarusoRealEstate.com
Best regards,
Michael Caruso, Broker ABR ABRM CLHMS CRB CRS GREEN GRI
Past President, Orange County Association of Realtors (949) 753-7900
Tuesday, October 11, 2011
It Affects Them Too!
All the kids are back at school (YESS!) and everyone has already settled into their daily routines. However, did you consider that your dog may have to adjust to the changes in the family routine just like everyone else?
During the summer, your children and the family dog can develop a strong bond. Now there's suddenly an empty and quiet house. This change in routine can cause your dog to suffer from separation anxiety or depression -- to actually miss your kids -- and even follow them to school.
Your dog may experience the effects of the loss of extra playtime and the friendship developed with your children by exhibiting signs of separation through destructive behaviors such as:
•Chewing furniture
•Ripping the stuffing out of pillows
•Shredding paper
•Obsessive barking/whining for extended periods of time
•House soiling
Separation anxiety is a serious condition that can be managed with structure and patience. NEVER punish your dog for exhibiting this behavior, as it will make him more fearful and potentially aggressive.
Tips to manage anxiety:
•Start with leaving your dog at home for very short periods of time to get him used to being alone
•Avoid emotional departures and greetings
•Have your belongings prepared so that your departure from home is calm
•Consider doggie daycare for prolonged absences
•Teach the kids to avoid over stimulating the dog with departures and arrivals
•Exercising your dog before leaving the house in the morning is a good idea so he'll be relaxed when you return and be set for when you're away.
•Leave some sturdy, interactive toys for your dog to help keep him from being bored.
Be sure to check with your veterinarian to have your dog fully evaluated and correctly diagnosed before trying to manage the symptoms. There may be an underlying medical condition that may be misconstrued as separation anxiety.
And thank you for making me Your Orange County Real Estate Connection.
www.MichaelCarusoRealEstate.com
Best regards,
Michael Caruso, Broker ABR ABRM CLHMS CRB CRS GREEN GRI
Past President, Orange County Association of Realtors (949) 753-7900
During the summer, your children and the family dog can develop a strong bond. Now there's suddenly an empty and quiet house. This change in routine can cause your dog to suffer from separation anxiety or depression -- to actually miss your kids -- and even follow them to school.
Your dog may experience the effects of the loss of extra playtime and the friendship developed with your children by exhibiting signs of separation through destructive behaviors such as:
•Chewing furniture
•Ripping the stuffing out of pillows
•Shredding paper
•Obsessive barking/whining for extended periods of time
•House soiling
Separation anxiety is a serious condition that can be managed with structure and patience. NEVER punish your dog for exhibiting this behavior, as it will make him more fearful and potentially aggressive.
Tips to manage anxiety:
•Start with leaving your dog at home for very short periods of time to get him used to being alone
•Avoid emotional departures and greetings
•Have your belongings prepared so that your departure from home is calm
•Consider doggie daycare for prolonged absences
•Teach the kids to avoid over stimulating the dog with departures and arrivals
•Exercising your dog before leaving the house in the morning is a good idea so he'll be relaxed when you return and be set for when you're away.
•Leave some sturdy, interactive toys for your dog to help keep him from being bored.
Be sure to check with your veterinarian to have your dog fully evaluated and correctly diagnosed before trying to manage the symptoms. There may be an underlying medical condition that may be misconstrued as separation anxiety.
And thank you for making me Your Orange County Real Estate Connection.
www.MichaelCarusoRealEstate.com
Best regards,
Michael Caruso, Broker ABR ABRM CLHMS CRB CRS GREEN GRI
Past President, Orange County Association of Realtors (949) 753-7900
Friday, October 7, 2011
Caruso's OC Happenings
NORTH COUNTY
ANAHEIM
NOW through October 30th is the annual Oktoberfest at the Phoenix Club every Friday, Saturday & Sunday. This event features Ompapah Bands from Germany, Authentic German Food & Drink, Folk Dancers, and German Items for Sale. This is a fun event for the whole family with Train Rides, Petting Zoo, Pony Rides and entertainment. No admission charges the first weekend this year! For more information you can call 714-563-4166.
BREA
Nothing to report
BUENA PARK
Mark your calendars for Silverado Days (William Peak Park
7225 El Dorado Drive) this October 14-16. This event is held each October. This community festival includes games, crafts, contests, rides, food and fun for the whole family. Featured contests include World Amateur Arm Wrestling Championship, Custom Car Show, a pie-eating contest, hog calling, baby contest, dog show, petting zoo, chili cook-off and much more!!
CYPRESS
It’s almost that time of the year again! Coming up on Halloween, October 31st is the annual City of Cypress Halloween Carnival from 6-9pm! This event includes Food, Game Booths, Prizes, Entertainment, Costume Contests and Spook Alley. Admission- $3, children under 1 year old are free. Professional pictures will be available for $10 (cash only). For more information you can call 714-229-6780.
FULLERTON
Coming up Saturday, October 29, 2011 is the annual Memory Walk (Cal State Fullerton).The Memory Walk is part of a national movement to help those battling Alzheimer's and related memory loss disorders. As one of the largest Memory Walks in the country, it features a 2-mile walk, Kidz Zone, Doggie Dugout, Remembrance Garden, Food Vendors, Festival Area with over 50 exhibitors, live entertainment and more! For details, contact Shannon Kincaid at (949) 757-3708.
GARDEN GROVE
Nothing to report.
LA HABRA
Sunday, October 23, 2011 from 9 – 4 is the Wings, Wheels and Rotors Expo (Joint Forces Training Base).A great mix of civilian and military helicopters and aircraft, plus a custom car show featuring classics, muscle cars and more than 300 varieties plus a vendor fair with more than 100 exhibitors selling food and car or aircraft related items. This family event also has games, a kid’s corner and live entertainment.
LA PALMA
Nothing to report
PLACENTIA
Saturday, October 15, 2011 is the annual The Heritage Festival and Parade (Tri-City Park, 2301 N. Kraemer Blvd.). Since 1965, this celebration of the city's heritage includes a parade and fair booths. The festivities begin with the Chamber of Commerce pancake breakfast at 6:30 a.m. followed by the parade and band review at 9:30 a.m. The festival begins at 10:00 a.m. and will feature many exciting activities for the entire family including the annual car show, a crafts fair, food booths, kid’s games and more. For more information you can call (714) 524-8535.
STANTON
Nothing to report
WESTMINSTER
Coming up soon is the annual Simon Kidgits Club Spooktacular Halloween! The Simon Kidgits Club invites all of you little ghouls and goblins to come have a spooktacular good time and enjoy loads of frightfully fun Halloween themed activities and treats! Wear your cool costume and enjoy a safe place to haunt this Halloween. The event is located at the Westminster Mall. For more information you can call 714-898-2558.
YORBA LINDA
Nothing to report
CENTRAL COUNTY
COSTA MESA
NOW through October 9th are the Anatolian Cultures and Food Festival. The Anatolian Cultures and Food Festival is a cultural and historical event that includes exhibitions, food, art craft, performances, dances and live music activities. Visitors enter the festival area through the “Civilizations Path”, which consists of 14 gates each representing different civilizations like Hittite, Troy, Urartu, Frig, Lydia, Ionia, Kingdom of Commagane, Persians, Byzantium, Roman Empire & Republic of Turkiye. Visitors are can also sample 99 different kinds of food including kebabs and doner (Gyros), various kinds of desserts including baklava, dumplings, and the world famous tough and sticky Maras’s ice-cream. The Anatolian Cultures and Food Festival is a feast for all of the five senses! For more information you can call (310) 208-7290.
FOUNTAIN VALLEY
Nothing to report
HUNTINGTON BEACH
NOW through October 30th is the annual Octoberfest! If you love to drink beer, eat bratwürst and sauerkraut and enjoy dancing to "Oompah-pa music directly from Linzerbuben, Austria, then you'll love the Oktoberfest at Old World Village with its traditional German festivity. Complete with German bands imported from Europe, dancing, and imported beers (of course) and tasty German foods from bratwürst to potato salad to hot pretzels and apple strudel, Oktoberfest has something for everyone. For more information you can call 714-647-7107.
IRVINE
Coming up Saturday, October 22, 2011 from 10:00 a.m. – 3:00 p.m. is the Great Park Pumpkin Harvest! Celebrate the harvest season at the third annual Great Park Pumpkin Harvest, the Orange County Great Park Halloween celebration and food drive benefiting the Orange County Food Bank and the Second Harvest Food Bank. In addition to a scarecrow display, there will be a mini hay maze, art & crafts activities, a petting zoo, a pumpkin patch and carnival-style games. Free Admission, $10 parking
LOS ALAMITOS
Sunday, October 23, 2011 from 9-4 is the Wings, Wheels and Rotors Expo! This event is a great mix of civilian and military helicopters and aircraft, plus a custom car show featuring classics, muscle cars and more than 300 varieties plus a vendor fair with more than 100 exhibitors selling food and car or aircraft related items. This family event also has games, a kid’s corner and live entertainment. The event is located on the Joint Forces Training Base.
NEWPORT BEACH
Nothing to report
ORANGE
NOW through October 31, 2011 opening at 10am is the Irvine Park Railroad - Pumpkin Patch! Irvine Park Railroad's 5th annual pumpkin patch is fun for the entire family! The pumpkin patch opens daily at 10:00 am beginning September 17th through October 31st. Activities include train rides, hay rides, a haunted house, a hay maze, pony rides, a moon bounce, panning for gold, face painting (weekends only), picture stands, the Orange County Zoo, and a lot more. Admission into the pumpkin patch is free. Prices for all other activities vary. Additional activities inside of the park include Irvine Park Rentals' paddle boats and Wheel Fun Rentals® bikes (single surrey bikes, deuce coupes, choppers, beach cruises and more), the Orange County Zoo and pony rides. School and group discounts available for Pumpkin Patch tours.
SANTA ANA
NOW through March 4, 2012 the Renowned Terra Cotta Warriors Return To Bowers Museum. With Over 150 Exceptional Chinese Works Of Art Acquired For Use In The Afterlife By Men And Women Of Power, Wealth And Taste. Visitors will see spectacular recent discoveries from the Qin-era imperial tomb of the ruthless First Emperor Qin Shihuangdi including a chariot horse and four terra cotta warriors one of which is the only known warrior with a face painted green. Seldom seen outside of China are the intricately carved miniature armies that once guarded the tombs of Han emperors and their aristocracy. The Tang dynasty was the height of taste and luxury; from the royal tombs and temples of the imperial city of Xi’an is an opulent showing of wealth: gold, silver, and gemstones. Among these treasures is a set of four nesting boxes that once held Buddha’s finger bone and is still considered one of the most holy religious relics. Visit bowers.org for more information on activities and events. For more information you can call (714) 567-3679. Tickets can be purchased online at museumtix.com or via phone at Ticketmaster (877.250.8999).
SEAL BEACH
Nothing to report
TUSTIN
Coming up September 30th, October 1st and 2nd 2011 is Tiller Days at Columbus Tustin Park. Tustin Tiller Days has been a regular event in Tustin since 1957. The event provides an opportunity for Tustin to celebrate Orange County's agricultural heritage. The event also features a Parade (on Saturday at 10 am), carnival, rides, food and entertainment. For more information you can call 714-573-3326.
VILLA PARK
Coming up Sunday, October 30, 2011 from 4:30 PM - 7:30 PM is Halloween Fest!
The night before Halloween, the VP Towne Center suddenly becomes the happy haunting grounds for young ghosts, goblins, a few pirates, some skeletons, and lots of princesses who have escaped from their local castles. This annual event includes a costume contest, hayride from the parking area, crafts, treats and more! For more information you can call (714) 998-1500.
South County
ALISO VIEJO
Coming up October 28-29, 2011 from 5-10pm is the annual Halloween Fair and Haunted House! Soka University will have booths for children, haunted house for young teens recommended for age 10 and over), games, activities and performances for all to enjoy! All proceeds benefit SUA student clubs. Here is the schedule of events; 5:00 pm - Game stations open (all ages), 5:45 pm - Club performances & at 7:00 - 10:00 pm - Haunted House is open. Game and Haunted House tickets sold at the door. Haunted House: $5. For more information you can call 949.480.4000.
DANA POINT
Coming up October 15, 2011 is the annual Memory Walk at Doheny Beach. This Memory Walk is part of a national movement to help those battling Alzheimer's and related memory loss disorders. There are 2 or 4 mile walk options. The event is wheelchair and dog friendly. For more information you can call Andrea McDonald at 949.757.3708.
LADERA RANCH
Nothing to report
LAGUNA BEACH
Nothing to report
LAGUNA NIGUEL
October 27 - 29, 2011 starting at 6:30pm is the annual Haunted Trails. It's a MAD, MAD WORLD! Take a journey through the dark and "MAD World" of Haunted Trails 2011. Small groups will be carefully guided through a world of mass confusion, personal confinement, terrible torture and unbelievable horror! This is a VERY SCARY event and not recommended for children under 8 years of age. The cost for the event is $10 per entrance. For more information you can call 949-425-5100.
LAKE FOREST
Nothing to report
MISSION VIEJO
Nothing to report
RANCHO SANTA MARGARITA
Now through November is the Starr Ranch Sanctuary - Adult Wildlife Research Camp located in Trabuco Canyon. Audubon California’s Starr Ranch Sanctuary invites you to our fall classes for adults. Join our wildlife biologist for two peaceful days at beautiful 4000 acre Starr Ranch in southeast Orange County and experience nature hands-on as a wildlife researcher. Our fall wildlife research camp gives participants the opportunity to learn and use techniques employed by wildlife biologists to study large and small mammals, reptiles and amphibians, and terrestrial invertebrates. For RESERVATIONS OR INFORMATION you can call 949-858-0309.
SAN CLEMENTE
This Sunday October, 9. This event is sponsored by the San Clemente Chamber and features a Chowder Cook-off, an Arts & Craft Show, Business Expo, entertainment and an array of fresh seafood, served seaside on the beach in the historic San Clemente Pier area. There will be a free shuttle parking is available at the San Clemente High School. For more information you can call 949-492-1131.
SAN JUAN CAPISTRANO
Coming up Saturday October 29, 2011 at 6:30, 7:00 & 7:30 is the annual Ghost Tours. Get in the spirit of Halloween by joining the Historical Society Walking Tour Guides on a spooky walking tour of Los Rios Street, the oldest residential neighborhood in California. Be prepared for creepy tales of big black dogs, strange monks who have lost their heads, ghostly tales about a lady in white and other goings on. Cost: $5.00 adult’s $2.00 children. Reservations are required. Meet and pay at the O'Neill Museum. Reservations are required and can be made by calling 949-493-8444.
*As seen in orangecounty.net & ocregister.com
And thank you for making me Your Orange County Real Estate Connection.
www.MichaelCarusoRealEstate.com
Best regards,
Michael Caruso, Broker ABR ABRM CLHMS CRB CRS GREEN GRI
Past President, Orange County Association of Realtors (949) 753-7900
ANAHEIM
NOW through October 30th is the annual Oktoberfest at the Phoenix Club every Friday, Saturday & Sunday. This event features Ompapah Bands from Germany, Authentic German Food & Drink, Folk Dancers, and German Items for Sale. This is a fun event for the whole family with Train Rides, Petting Zoo, Pony Rides and entertainment. No admission charges the first weekend this year! For more information you can call 714-563-4166.
BREA
Nothing to report
BUENA PARK
Mark your calendars for Silverado Days (William Peak Park
7225 El Dorado Drive) this October 14-16. This event is held each October. This community festival includes games, crafts, contests, rides, food and fun for the whole family. Featured contests include World Amateur Arm Wrestling Championship, Custom Car Show, a pie-eating contest, hog calling, baby contest, dog show, petting zoo, chili cook-off and much more!!
CYPRESS
It’s almost that time of the year again! Coming up on Halloween, October 31st is the annual City of Cypress Halloween Carnival from 6-9pm! This event includes Food, Game Booths, Prizes, Entertainment, Costume Contests and Spook Alley. Admission- $3, children under 1 year old are free. Professional pictures will be available for $10 (cash only). For more information you can call 714-229-6780.
FULLERTON
Coming up Saturday, October 29, 2011 is the annual Memory Walk (Cal State Fullerton).The Memory Walk is part of a national movement to help those battling Alzheimer's and related memory loss disorders. As one of the largest Memory Walks in the country, it features a 2-mile walk, Kidz Zone, Doggie Dugout, Remembrance Garden, Food Vendors, Festival Area with over 50 exhibitors, live entertainment and more! For details, contact Shannon Kincaid at (949) 757-3708.
GARDEN GROVE
Nothing to report.
LA HABRA
Sunday, October 23, 2011 from 9 – 4 is the Wings, Wheels and Rotors Expo (Joint Forces Training Base).A great mix of civilian and military helicopters and aircraft, plus a custom car show featuring classics, muscle cars and more than 300 varieties plus a vendor fair with more than 100 exhibitors selling food and car or aircraft related items. This family event also has games, a kid’s corner and live entertainment.
LA PALMA
Nothing to report
PLACENTIA
Saturday, October 15, 2011 is the annual The Heritage Festival and Parade (Tri-City Park, 2301 N. Kraemer Blvd.). Since 1965, this celebration of the city's heritage includes a parade and fair booths. The festivities begin with the Chamber of Commerce pancake breakfast at 6:30 a.m. followed by the parade and band review at 9:30 a.m. The festival begins at 10:00 a.m. and will feature many exciting activities for the entire family including the annual car show, a crafts fair, food booths, kid’s games and more. For more information you can call (714) 524-8535.
STANTON
Nothing to report
WESTMINSTER
Coming up soon is the annual Simon Kidgits Club Spooktacular Halloween! The Simon Kidgits Club invites all of you little ghouls and goblins to come have a spooktacular good time and enjoy loads of frightfully fun Halloween themed activities and treats! Wear your cool costume and enjoy a safe place to haunt this Halloween. The event is located at the Westminster Mall. For more information you can call 714-898-2558.
YORBA LINDA
Nothing to report
CENTRAL COUNTY
COSTA MESA
NOW through October 9th are the Anatolian Cultures and Food Festival. The Anatolian Cultures and Food Festival is a cultural and historical event that includes exhibitions, food, art craft, performances, dances and live music activities. Visitors enter the festival area through the “Civilizations Path”, which consists of 14 gates each representing different civilizations like Hittite, Troy, Urartu, Frig, Lydia, Ionia, Kingdom of Commagane, Persians, Byzantium, Roman Empire & Republic of Turkiye. Visitors are can also sample 99 different kinds of food including kebabs and doner (Gyros), various kinds of desserts including baklava, dumplings, and the world famous tough and sticky Maras’s ice-cream. The Anatolian Cultures and Food Festival is a feast for all of the five senses! For more information you can call (310) 208-7290.
FOUNTAIN VALLEY
Nothing to report
HUNTINGTON BEACH
NOW through October 30th is the annual Octoberfest! If you love to drink beer, eat bratwürst and sauerkraut and enjoy dancing to "Oompah-pa music directly from Linzerbuben, Austria, then you'll love the Oktoberfest at Old World Village with its traditional German festivity. Complete with German bands imported from Europe, dancing, and imported beers (of course) and tasty German foods from bratwürst to potato salad to hot pretzels and apple strudel, Oktoberfest has something for everyone. For more information you can call 714-647-7107.
IRVINE
Coming up Saturday, October 22, 2011 from 10:00 a.m. – 3:00 p.m. is the Great Park Pumpkin Harvest! Celebrate the harvest season at the third annual Great Park Pumpkin Harvest, the Orange County Great Park Halloween celebration and food drive benefiting the Orange County Food Bank and the Second Harvest Food Bank. In addition to a scarecrow display, there will be a mini hay maze, art & crafts activities, a petting zoo, a pumpkin patch and carnival-style games. Free Admission, $10 parking
LOS ALAMITOS
Sunday, October 23, 2011 from 9-4 is the Wings, Wheels and Rotors Expo! This event is a great mix of civilian and military helicopters and aircraft, plus a custom car show featuring classics, muscle cars and more than 300 varieties plus a vendor fair with more than 100 exhibitors selling food and car or aircraft related items. This family event also has games, a kid’s corner and live entertainment. The event is located on the Joint Forces Training Base.
NEWPORT BEACH
Nothing to report
ORANGE
NOW through October 31, 2011 opening at 10am is the Irvine Park Railroad - Pumpkin Patch! Irvine Park Railroad's 5th annual pumpkin patch is fun for the entire family! The pumpkin patch opens daily at 10:00 am beginning September 17th through October 31st. Activities include train rides, hay rides, a haunted house, a hay maze, pony rides, a moon bounce, panning for gold, face painting (weekends only), picture stands, the Orange County Zoo, and a lot more. Admission into the pumpkin patch is free. Prices for all other activities vary. Additional activities inside of the park include Irvine Park Rentals' paddle boats and Wheel Fun Rentals® bikes (single surrey bikes, deuce coupes, choppers, beach cruises and more), the Orange County Zoo and pony rides. School and group discounts available for Pumpkin Patch tours.
SANTA ANA
NOW through March 4, 2012 the Renowned Terra Cotta Warriors Return To Bowers Museum. With Over 150 Exceptional Chinese Works Of Art Acquired For Use In The Afterlife By Men And Women Of Power, Wealth And Taste. Visitors will see spectacular recent discoveries from the Qin-era imperial tomb of the ruthless First Emperor Qin Shihuangdi including a chariot horse and four terra cotta warriors one of which is the only known warrior with a face painted green. Seldom seen outside of China are the intricately carved miniature armies that once guarded the tombs of Han emperors and their aristocracy. The Tang dynasty was the height of taste and luxury; from the royal tombs and temples of the imperial city of Xi’an is an opulent showing of wealth: gold, silver, and gemstones. Among these treasures is a set of four nesting boxes that once held Buddha’s finger bone and is still considered one of the most holy religious relics. Visit bowers.org for more information on activities and events. For more information you can call (714) 567-3679. Tickets can be purchased online at museumtix.com or via phone at Ticketmaster (877.250.8999).
SEAL BEACH
Nothing to report
TUSTIN
Coming up September 30th, October 1st and 2nd 2011 is Tiller Days at Columbus Tustin Park. Tustin Tiller Days has been a regular event in Tustin since 1957. The event provides an opportunity for Tustin to celebrate Orange County's agricultural heritage. The event also features a Parade (on Saturday at 10 am), carnival, rides, food and entertainment. For more information you can call 714-573-3326.
VILLA PARK
Coming up Sunday, October 30, 2011 from 4:30 PM - 7:30 PM is Halloween Fest!
The night before Halloween, the VP Towne Center suddenly becomes the happy haunting grounds for young ghosts, goblins, a few pirates, some skeletons, and lots of princesses who have escaped from their local castles. This annual event includes a costume contest, hayride from the parking area, crafts, treats and more! For more information you can call (714) 998-1500.
South County
ALISO VIEJO
Coming up October 28-29, 2011 from 5-10pm is the annual Halloween Fair and Haunted House! Soka University will have booths for children, haunted house for young teens recommended for age 10 and over), games, activities and performances for all to enjoy! All proceeds benefit SUA student clubs. Here is the schedule of events; 5:00 pm - Game stations open (all ages), 5:45 pm - Club performances & at 7:00 - 10:00 pm - Haunted House is open. Game and Haunted House tickets sold at the door. Haunted House: $5. For more information you can call 949.480.4000.
DANA POINT
Coming up October 15, 2011 is the annual Memory Walk at Doheny Beach. This Memory Walk is part of a national movement to help those battling Alzheimer's and related memory loss disorders. There are 2 or 4 mile walk options. The event is wheelchair and dog friendly. For more information you can call Andrea McDonald at 949.757.3708.
LADERA RANCH
Nothing to report
LAGUNA BEACH
Nothing to report
LAGUNA NIGUEL
October 27 - 29, 2011 starting at 6:30pm is the annual Haunted Trails. It's a MAD, MAD WORLD! Take a journey through the dark and "MAD World" of Haunted Trails 2011. Small groups will be carefully guided through a world of mass confusion, personal confinement, terrible torture and unbelievable horror! This is a VERY SCARY event and not recommended for children under 8 years of age. The cost for the event is $10 per entrance. For more information you can call 949-425-5100.
LAKE FOREST
Nothing to report
MISSION VIEJO
Nothing to report
RANCHO SANTA MARGARITA
Now through November is the Starr Ranch Sanctuary - Adult Wildlife Research Camp located in Trabuco Canyon. Audubon California’s Starr Ranch Sanctuary invites you to our fall classes for adults. Join our wildlife biologist for two peaceful days at beautiful 4000 acre Starr Ranch in southeast Orange County and experience nature hands-on as a wildlife researcher. Our fall wildlife research camp gives participants the opportunity to learn and use techniques employed by wildlife biologists to study large and small mammals, reptiles and amphibians, and terrestrial invertebrates. For RESERVATIONS OR INFORMATION you can call 949-858-0309.
SAN CLEMENTE
This Sunday October, 9. This event is sponsored by the San Clemente Chamber and features a Chowder Cook-off, an Arts & Craft Show, Business Expo, entertainment and an array of fresh seafood, served seaside on the beach in the historic San Clemente Pier area. There will be a free shuttle parking is available at the San Clemente High School. For more information you can call 949-492-1131.
SAN JUAN CAPISTRANO
Coming up Saturday October 29, 2011 at 6:30, 7:00 & 7:30 is the annual Ghost Tours. Get in the spirit of Halloween by joining the Historical Society Walking Tour Guides on a spooky walking tour of Los Rios Street, the oldest residential neighborhood in California. Be prepared for creepy tales of big black dogs, strange monks who have lost their heads, ghostly tales about a lady in white and other goings on. Cost: $5.00 adult’s $2.00 children. Reservations are required. Meet and pay at the O'Neill Museum. Reservations are required and can be made by calling 949-493-8444.
*As seen in orangecounty.net & ocregister.com
And thank you for making me Your Orange County Real Estate Connection.
www.MichaelCarusoRealEstate.com
Best regards,
Michael Caruso, Broker ABR ABRM CLHMS CRB CRS GREEN GRI
Past President, Orange County Association of Realtors (949) 753-7900
Thursday, October 6, 2011
Lead with Caruso...
Leads. You hear about Real Estate agents getting business from leads all the time. But what about you? You don’t even know where to start. And you ask yourself ; where have all the motivated leads gone? If you want to find motivated leads, you must first be motivated to find them! When the real estate market changes, what really happens is buyer and seller motivation is changing. The #1 challenge for real estate agents today is finding the motivated. Where there once was a large quantity of quality leads, there isn’t and the once clear pool feels more like a muddy puddle. Since you cannot actually motivate people to buy or sell, your only choice will be to find more of the motivated ones that will! Most real estate agents do not realize that they got into the lead generation business when they got into the real estate business.
The market change may have now exposed a real personal dilemma you must overcome. You love helping people but at the same time you haven’t yet learned to love prospecting for them. It probably isn’t why you got into real estate and isn’t something that gets you excited to go to work everyday. Today’s top-producers do more “seek” oriented activities than ever before. According to some publications, they devote about 60% of their lead generation activities to prospecting face-to-face or by phone, as opposed to about 40% devoted to “attracting” oriented activities, such as mailings, marketing, advertising, promotional items, sponsorships, etc.
The more an agent knows about how buyers and sellers find and choose a real estate agent, the easier it will become for you to put a plan of action together. I have gathered a few action steps I feel Agents needs to take to be successful in today’s changing market.
Stop doing what isn’t working. What are you doing or spending money on that is no longer effective since the market has changed? You can only know this by tracking and then associating your valid leads and your lead sources with your closed transactions.
Focus on what works and do it! Identifying what currently works and doesn’t work is one thing. Knowing how to build an effective lead generation program is another. You can’t do it one day here and one day there and expect to get the results you’re looking for. You must lead generate every workday for the rest of your career.
Ramp it up! Once you have identified and prioritized your “sweet spot”, this is where you need to concentrate your focus. If expired leads are working for you, then add more expired listing contacts to your lead generation activities each week. In other words, ramp up the sources that are working the best for you. Focus less on the ones that are not working for you.
Your message must match today’s buyers/sellers motivation. Why would a buyer or seller want to contact you in this market? And if they did, what would they get from you that they cannot get from any other agent? Your message must make offers for immediate response. You are looking for opportunities to convert people to immediate business and you’re looking for opportunities to get dialogue with people for future business. Dealing with business should never take precedence over finding new business. You must adopt this position until your lead generation is done every day. Otherwise, you will constantly find other things that seem more important.
And thank you for making me Your Orange County Real Estate Connection.
www.MichaelCarusoRealEstate.com
Best regards,
Michael Caruso, Broker ABR ABRM CLHMS CRB CRS GREEN GRI
Past President, Orange County Association of Realtors (949) 753-7900
The market change may have now exposed a real personal dilemma you must overcome. You love helping people but at the same time you haven’t yet learned to love prospecting for them. It probably isn’t why you got into real estate and isn’t something that gets you excited to go to work everyday. Today’s top-producers do more “seek” oriented activities than ever before. According to some publications, they devote about 60% of their lead generation activities to prospecting face-to-face or by phone, as opposed to about 40% devoted to “attracting” oriented activities, such as mailings, marketing, advertising, promotional items, sponsorships, etc.
The more an agent knows about how buyers and sellers find and choose a real estate agent, the easier it will become for you to put a plan of action together. I have gathered a few action steps I feel Agents needs to take to be successful in today’s changing market.
Stop doing what isn’t working. What are you doing or spending money on that is no longer effective since the market has changed? You can only know this by tracking and then associating your valid leads and your lead sources with your closed transactions.
Focus on what works and do it! Identifying what currently works and doesn’t work is one thing. Knowing how to build an effective lead generation program is another. You can’t do it one day here and one day there and expect to get the results you’re looking for. You must lead generate every workday for the rest of your career.
Ramp it up! Once you have identified and prioritized your “sweet spot”, this is where you need to concentrate your focus. If expired leads are working for you, then add more expired listing contacts to your lead generation activities each week. In other words, ramp up the sources that are working the best for you. Focus less on the ones that are not working for you.
Your message must match today’s buyers/sellers motivation. Why would a buyer or seller want to contact you in this market? And if they did, what would they get from you that they cannot get from any other agent? Your message must make offers for immediate response. You are looking for opportunities to convert people to immediate business and you’re looking for opportunities to get dialogue with people for future business. Dealing with business should never take precedence over finding new business. You must adopt this position until your lead generation is done every day. Otherwise, you will constantly find other things that seem more important.
And thank you for making me Your Orange County Real Estate Connection.
www.MichaelCarusoRealEstate.com
Best regards,
Michael Caruso, Broker ABR ABRM CLHMS CRB CRS GREEN GRI
Past President, Orange County Association of Realtors (949) 753-7900
Wednesday, October 5, 2011
That's Annoying...
Did you know cell phone numbers go public this month?! All cell phone numbers are being released to telemarketing companies and you will start to receive sales calls.....
YOU WILL BE CHARGED FOR THESE CALLS !
To prevent this, call the following number from your cell phone: 888-382-1222.
It is the National DO NOT CALL list.
It will only take a minute of your time.. It blocks your number for 5 years! You must call from the cell phone number you want to have blocked.
You cannot call from a different phone number. Pass this on to everyone you know so we can all prevent the pesky telemarketing calls!
And thank you for making me Your Orange County Real Estate Connection.
www.MichaelCarusoRealEstate.com
Best regards,
Michael Caruso, Broker ABR ABRM CLHMS CRB CRS GREEN GRI
Past President, Orange County Association of Realtors (949) 753-7900
YOU WILL BE CHARGED FOR THESE CALLS !
To prevent this, call the following number from your cell phone: 888-382-1222.
It is the National DO NOT CALL list.
It will only take a minute of your time.. It blocks your number for 5 years! You must call from the cell phone number you want to have blocked.
You cannot call from a different phone number. Pass this on to everyone you know so we can all prevent the pesky telemarketing calls!
And thank you for making me Your Orange County Real Estate Connection.
www.MichaelCarusoRealEstate.com
Best regards,
Michael Caruso, Broker ABR ABRM CLHMS CRB CRS GREEN GRI
Past President, Orange County Association of Realtors (949) 753-7900
Saturday, October 1, 2011
Caruso's *LAGUNA BEACH* Closed Sales Report ~ August
Is the market is improving or at least stabilizing!? We provide the latest market updates regularly, as well as personal consultation of market direction…
The Laguna Beach Closed Sales Report for AUGUST:
The Laguna Beach Closed Sales Report for Homes Sold in the 0-$500,000 Range:
2011 1 listings closed escrow
2010 0 listings closed escrow
The Laguna Beach Closed Sales Report for Homes Sold in the $500,000-$1,000,000 Range:
2011 11 listings closed escrow
2010 9 listings closed escrow
The Laguna Beach Closed Sales Report for Homes Sold in the $1,000,000+Range:
2011 9 listings closed escrow
2010 20 listings closed escrow
*Does a sales report tell the whole story about market environment, consumer sentiment and the value of your home? Is it time to sell? Is it time to add a property to your investment portfolio? Is the market changing, and in which direction?
And thank you for making me Your Orange County Real Estate Connection.
www.MichaelCarusoRealEstate.com
Best regards,
Michael Caruso, Broker ABR ABRM CLHMS CRB CRS GREEN GRI
Past President, Orange County Association of Realtors (949) 753-7900
The Laguna Beach Closed Sales Report for AUGUST:
The Laguna Beach Closed Sales Report for Homes Sold in the 0-$500,000 Range:
2011 1 listings closed escrow
2010 0 listings closed escrow
The Laguna Beach Closed Sales Report for Homes Sold in the $500,000-$1,000,000 Range:
2011 11 listings closed escrow
2010 9 listings closed escrow
The Laguna Beach Closed Sales Report for Homes Sold in the $1,000,000+Range:
2011 9 listings closed escrow
2010 20 listings closed escrow
*Does a sales report tell the whole story about market environment, consumer sentiment and the value of your home? Is it time to sell? Is it time to add a property to your investment portfolio? Is the market changing, and in which direction?
And thank you for making me Your Orange County Real Estate Connection.
www.MichaelCarusoRealEstate.com
Best regards,
Michael Caruso, Broker ABR ABRM CLHMS CRB CRS GREEN GRI
Past President, Orange County Association of Realtors (949) 753-7900
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